Dark Phoenix's With Disasterous Bombs $ 14 Million Friday

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19 years ago, X Men launched (with a little help from spawn and Blade) the boom of modern comic superhero movies with a $ 20 million opening day. Last night, Dark Phoenix ended the franchise with a moan, earning only $ 14 million on the first day. This translates into an opening day of $ 8 million in ticket prices on Bryan Singer's Day X Men open in theaters.

In general, a film totaling $ 14 million in one day would not be a disaster in the making. But when you deal with a poorly reviewed franchise title whose down payment started with $ 20 million 19 years ago, with no outperformance 3D or IMAX, yes, it's a loss. Dark Phoenix marked the lowest opening day for a X Men movie in franchise history, yes even lower than the $ 20 million (unjustly ridiculed at the time) for Friday Wolverine.

Except miracle, this will open below Wolverine ($ 53 million in 2013), X Men ($ 54 million in 2000) and X-Men: First class ($ 55 million in 2011) to clinch the lowest Friday-Sunday debut of X Men l & # 39; history. It does not matter that it is not the best movie of the day or the weekend. The secret life of pets 2 (who did not exactly touch last night either) has always won the weekend. But the numbers at stake are tragic.

What we see is not a disappointing final of the series for the 19-year-old (and never completely reset) X Men series but a relatively equal performance with The four fantastics back in 2015. If you remember, The four fantastics should open with 40 million dollars in August 2015. But poor "this movie is bad and not fun for you or your kids" critics, an overestimate of the public's appetite for the The four fantastics the brand and director Josh Trank infamously denigrating the theatrical cut compromised on Twitter just before the opening day, led to a $ 25.7 million launch.

Tracking is not an exact science, but it was a difference of 36%. And yes, 65% of Dark PhoenixThe planned launch of $ 50 million would be $ 32 million, which is close to where it could end on Sunday. That a legendary and revolutionary franchise ends in this way is not heartbreaking, even though many of the mistakes are committed by their own hands.

A multiplier of 2.5 from a $ 14 million opening day would be $ 35 million for the weekend, or about $ 21 million in 2000 (tied with The Patriot and Scary Movie 2). Once again, mediocre reviews and overestimation of the brand without its popular character / actor combinations (Hugh Jackman as Wolverine, Patrick Stewart as Professor X, etc.) are to blame. The lack of buttocks in the seats of movie stars (aside from Jennifer Lawrence and Jessica Chastain in relatively small roles) did not help either.

The other factor, which I have been warning about for years, is the choice to recreate a comic strip already made in the form of a film. Hardcore fans may have wanted a second entry in the Phoenix saga, but the general public has seen this happen in the past. X-Men: The Final Clashwhich sold more tickets to the country (235 million dollars in 2006 in 2D) than any other X Men movie record for Dead Pool.

This did not help everyone know that the franchise was going to be reset in the MCU after Disney's purchase of Fox. To be fair, if the film had been better / better received or if it had offered something new, it would have been a simple anecdote (or a factor in its favor). Logan still flourished in the shadow of such news.

People did not show up for Dark Phoenix because they did not want to see Dark Phoenix and the mere prospect of "Oh, another X Men "movie with this distribution / continuity was not in itself an event." Comparatively, the audience did not think it looked good and critics confirmed that it was not very good. X Men As a brand is much less of a big problem than when it was in its infancy when it was among the only games in town.

We can make long-term projections tomorrow. He may find a little salvation abroad, but he does not make any figures of Scorched Earth in China or elsewhere. And reprogramming would have sent the budget to over $ 200 million, so it's not like Wolverine that could be a blow to $ 412 million on a $ 120 million budget.

X Men Movies, even those that are generally good, are not very long. We are probably looking at a $ 97 million upbeat scenario in the domestic market and a catastrophic scenario of about $ 73 million. By continually focusing on the stories of Xavier v Magneto: The dawn of ideologies to the detriment of all other narrative (or character-specific) pathways, the evolution franchise has refused to evolve . Except for a stroke of luck, he died yesterday.

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19 years ago, X Men launched (with a little help from spawn and Blade) the boom of modern comic superhero movies with a $ 20 million opening day. Last night, Dark Phoenix ended the franchise with a moan, earning only $ 14 million on the first day. This translates into an opening day of $ 8 million in ticket prices on Bryan Singer's Day X Men open in theaters.

In general, a film totaling $ 14 million in one day would not be a disaster in the making. But when you deal with a poorly reviewed franchise title whose down payment started with $ 20 million 19 years ago, with no outperformance 3D or IMAX, yes, it's a loss. Dark Phoenix marked the lowest opening day for a X Men movie in franchise history, yes even lower than the $ 20 million (unjustly ridiculed at the time) for Friday Wolverine.

Except miracle, this will open below Wolverine ($ 53 million in 2013), X Men ($ 54 million in 2000) and X-Men: First class ($ 55 million in 2011) to clinch the lowest Friday-Sunday debut of X Men l & # 39; history. It does not matter that it is not the best movie of the day or the weekend. The secret life of pets 2 (who did not exactly touch last night either) has always won the weekend. But the numbers at stake are tragic.

What we see is not a disappointing final of the series for the 19-year-old (and never completely reset) X Men series but a relatively equal performance with The four fantastics back in 2015. If you remember, The four fantastics should open with 40 million dollars in August 2015. But poor "this movie is bad and not fun for you or your kids" critics, an overestimate of the public's appetite for the The four fantastics the brand and director Josh Trank infamously denigrating the theatrical cut compromised on Twitter just before the opening day, led to a $ 25.7 million launch.

Tracking is not an exact science, but it was a difference of 36%. And yes, 65% of Dark PhoenixThe planned launch of $ 50 million would be $ 32 million, which is close to where it could end on Sunday. That a legendary and revolutionary franchise ends in this way is not heartbreaking, even though many of the mistakes are committed by their own hands.

A multiplier of 2.5 from a $ 14 million opening day would be $ 35 million for the weekend, or about $ 21 million in 2000 (tied with The Patriot and Scary Movie 2). Once again, mediocre reviews and overestimation of the brand without its popular character / actor combinations (Hugh Jackman as Wolverine, Patrick Stewart as Professor X, etc.) are to blame. The lack of buttocks in the seats of movie stars (aside from Jennifer Lawrence and Jessica Chastain in relatively small roles) did not help either.

The other factor, which I have been warning about for years, is the choice to recreate a comic strip already made in the form of a film. Hardcore fans may have wanted a second entry in the Phoenix saga, but the general public has seen this happen in the past. X-Men: The Final Clashwhich sold more tickets to the country (235 million dollars in 2006 in 2D) than any other X Men movie record for Dead Pool.

This did not help everyone know that the franchise was going to be reset in the MCU after Disney's purchase of Fox. To be fair, if the film had been better / better received or if it had offered something new, it would have been a simple anecdote (or a factor in its favor). Logan still flourished in the shadow of such news.

People did not show up for Dark Phoenix because they did not want to see Dark Phoenix and the mere prospect of "Oh, another X Men "movie with this distribution / continuity was not in itself an event." Comparatively, the audience did not think it looked good and critics confirmed that it was not very good. X Men As a brand is much less of a big problem than when it was in its infancy when it was among the only games in town.

We can make long-term projections tomorrow. He may find a little salvation abroad, but he does not make any figures of Scorched Earth in China or elsewhere. And reprogramming would have sent the budget to over $ 200 million, so it's not like Wolverine that could be a blow to $ 412 million on a $ 120 million budget.

X Men Movies, even those that are generally good, are not very long. We are probably looking at a $ 97 million upbeat scenario in the domestic market and a catastrophic scenario of about $ 73 million. By continually focusing on the stories of Xavier v Magneto: The dawn of ideologies to the detriment of all other narrative (or character-specific) pathways, the evolution franchise has refused to evolve . Except for a stroke of luck, he died yesterday.