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DC Comics, the American comic book publisher, may enter the non-fungible token (NFT) ecosystem in the future. The company is the oldest comic book publisher in the United States to own such characters as Superman, Batman, and Wonder Woman. In a letter dated March 11, 2021, DC Comics’ senior vice president of legal affairs wrote a letter to freelancers saying “DC is exploring opportunities” to enter the NFT market economy.
“ DC Explores Opportunities for Distributing and Selling DC Original Digital Art with NFTs ”
A letter from DC Comics has been revealed from a report by Rob Bricken of Gizmodo i09 which shows that the American comic book publisher is exploring blockchain technology and more specifically non-fungible token (NFT) assets. The popular society also doesn’t want independent artists to auction NFTs featuring DC Comics intellectual property (IP).
NFT technology has become so popular that the trend or search term “NFT” has hit the highest possible point on the statistical data from Google Trends. The letter written by Jay Kogan, senior vice president of legal affairs at DC Comics, is a direct communication to independent artists and apparently warns them not to create DC Comics-owned characters through NFTs.
“Non-fungible tokens (NFTs) are fast becoming the newest fan collectibles and have generated significant press and buzz in the digital space,” says Kogan’s letter. “DC is exploring opportunities to enter the market for the distribution and sale of original DC digital art with NFTs, including both new art created specifically for the NFT market, as well as works of art. digital originals rendered for DC comic book publications. “
The letter adds:
As DC examines the intricacies of the NFT marketplace and we work on a solution that is reasonable and fair to all parties involved, including fans and collectors, please note that offering for sale any digital image that features the intellectual property of DC with or without NFT, whether rendered for DC publications or rendered outside the scope of its contractual engagement with DC, is not permitted.
DC employees and freelancers should contact DC Comics Talent Services first before engaging in NFTs containing material licensed from DC
The letter can be a direct warning to DC staff and freelancers who have previously issued non-fungible token (NFT) assets with DC images or to any artist for that matter. A few days before the editorial for Gizmodo i09, comic book designer José Delgo sold a Wonder Woman-themed NFT collection via Makersplace. Delgo is well known for drawing Wonder Woman and other characters for DC comics over 30 years ago.
Kogan’s letter points out that if any DC staff or freelancers are approached to do NFT art with DC characters in their work, they should let “Lawrence Ganem, DC vice president, know. Talent Services ”.
“We anticipate that the participation of independent DC talent will be an integral part of the NFT program that DC is putting in place,” the letter concludes. “We will share more information as it becomes available, and we appreciate your cooperation and partnership.”
What do you think of DC Comics’ warning letter to employees and freelancers about NFTs? Let us know what you think of this topic in the comments section below.
Image credits: Shutterstock, Pixabay, Wiki Commons
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