Death, USA: Ford EcoSport

The Ford EcoSport starts at $ 20,395 and is Ford’s smallest SUV. It is theven smaller than the Escape, which starts at $ 25,555. But apparently partly because of Ford entrenchment of India, the EcoSport will be dead here after the middle of next year.

It is according to the Detroit Free Press, Who says that Ford has stopped production in India, where EcoSports are assembled for the United States, means the disappearance of EcoSport here too. The EcoSport will still be sold in Europe, via the Ford plant in Romania, according to Freep. The Freep also spoke to various analysts who had some rude things to say about the Ford EcoSport.

“Ecosport has never really been tailored to the American consumer,” said Maeva Ribas, head of research and design strategy at The CARLAB Inc., an automotive product planning consultancy based in southern Australia. California.

“Ford is only correcting a misconception. Ecosport has no place in the United States, ”she said.

Others expressed a similar lackluster response.

“The disappearance of the Ford EcoSport in the United States is no surprise. It is made in India, where Ford has closed its operations, ”said Michelle Krebs, executive analyst for the online marketplace Autotrader.com. “Plus, EcoSport has never been a good seller. It did not live up to very stiff competition in the subcompact SUV segment.

Now, these analysts are correct that the EcoSport has never been good for America, mainly because it has “Eco” in its name, but also because it’s not a 40,000 SUV. $. They’re also right that sales have been lukewarm – Ford has sold only 32,697 EcoSports here so far this year, down 22% from the same period last year.

Still, unless you’re on Ford’s payroll, you have no obligation to cosplay as a Ford Product Planner, and I’ll just note that it’s sad that Ford is getting rid of its car the least. Dear.