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September 21? My mate, it’s today.
Don’t forget that actress Demi Adejuyigbe is back to commemorate Earth, Wind and Fire Day, more precisely September 21, the subject of the group’s evocative summer anthem “September”. For years, Adejuyigbe seized the opportunity to mark the occasion with elaborate, often outrageous videos that included everything from aerial banners to a bunch of mariachi bands.
Videos became such a reliable marker of late summer that Adejuyigbe was able to hit a $ 50,000 charity goal in just three hours last year, with the campaign ultimately generating more than $ 330,000 on a period of several days (over $ 50,000 per listed charity).
Adjuyigbe’s video for 2021 hit the interwebs shortly after 9:21 a.m. PT. This year, he’s raising money for Imagine Water Works, a disaster relief organization helping to rescue Hurricane Ida; the West Fund, a nonprofit abortion access organization in Texas; as well as the climate organization Sunrise Movement. Adejuyigbe draws lots for a painting – on the theme of September 21, as planned – which he promises to hand deliver to the winner, regardless of his place of residence. Donations of $ 10 count as one raffle ticket. For every $ 100,000 raised, Adejuyigbe will also raffle off a September 21 jersey.
Adejuyigbe said this year’s video would be his last, but added that he hoped “we can use this latest video to do some good.” Raffle tickets can be purchased here. By 9:45 a.m. PT, the fundraiser had already generated more than $ 50,000.
Below are more videos from Adjuyigbe from September 21:
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