Denver clinics are expecting huge 4/20 sales. Here is what will be in store.

While the United States looks forward to the sales story of April 20, 2019, Colorado remains the undisputed leader in holiday weed tourism.

In 2018, Colorado saw its sales increase by 128% 4/20 compared to the typical Friday, Marijuana Business Daily reported. Sales in the state have risen higher than California at 102% and Nevada at 106%. WashingtonHowever, it fell slightly, reaching 97%.

The storefronts and dispensary brands are preparing to exceed by far the figures of 2018.

Here's what Denver companies are doing to prepare for the craziness of weed shops.

Seth Wiggins, director of recipes The clear, a company focused on shelves in Colorado, California, Washington and Oregon, said his company was preparing the inventory about 45 days before that date.

"Every year it seems to be a little more exciting. We are preparing ourselves with a buffer that goes beyond what we believe growth will be to ensure that we have a sufficient product offering for our customers, "said Wiggins.

In 2019, The Clear expects sales to exceed 150% of a normal retail day. The Clear will deliver concentrates to retailers at the very last minute to meet this demand.

"We have received at least a dozen urgent calls today. [April 18, 2019] asking: "Can you offer us more product?" Said Wiggins. "I've used every person in the office to do some hot shopping. The shops are already exhausting.

April 20 requires a "prevention is better than cure" mentality when it comes to sourcing supplies across states.

"We are certainly expecting to see the most important elevator here in Colorado," said Wiggins, "but we are preparing the same way in all areas."

What are the most prominent products? "Cartridges and disposables are the most popular at this time of year," Wiggins said. "It's convenience."

The largest cannabis chains in The Clear network – Livwell, Maggies Farms, Native roots – began inventory planning and storage for 4/20 as of January 1, 2019.

Wiggins Departure Tips for Business Owners? "Plan early and often, the purpose of planning is to always have a C plan. Because that will change."

"It's Christmas Cannabis and we're the North Pole."

The dispensary owners see the holidays from a different and equally busy point of view. Ground 4/20, Simply pure Founder and CEO Wanda James is Mrs. Claus.

"We are at Cannabis Christmas and we are the North Pole," said James while she was working on last-minute preparations for the store to open in Denver's Highland neighborhood.

"It takes more than a month to store the shop and pack everything with Prérolls, eighths, quarters and ounces. We are working hard to ensure that all the commercials are well prepared, which we planned in January with the designers, "said James.

Simply Pure's marketing efforts are creative and cover as many channels as possible, reserving their presence in the 4/20 media frenzy with articles, e-mails and even appearances on television.

This year, the co-owner of Simply Pure, Veteran, Denver City Council Nominee and Cannabis Sector Leader Scott Durrah, will promote the store in a very brand-focused way – competing for the first episode of Viceland "Bong Appetite Season 3 Chef Challenge."

For a small business owner, James said visibility on social media was the key. James explained that in-store pop-ups with brands designed to attract customers in person and in pixel.

"Our product partners claimed their day in the store and created promotions with us exclusively," she said.

The retailer maintains a working relationship with the surrounding neighborhood, a backdrop that plays its own role during the holidays. Partnering with local restaurants and bars helps position the store as a destination. "We have worked with the surrounding companies to promote their promotion and the promotions we are doing as" rollovers, "explained James.

Simply Pure also uses a hands-free mindset to manage the space.

"Our Budologues are still there, however, they do not have any vacation days during this week. Everyone is working technically or on call, "said James.

Judging by the expression of this staff member, it does not bother them.

Brand image: Union Station in Denver, Colorado (Eric Donzella / Unsplash)