Derek Jeter dissatisfied with Derek Jeter's Marlins commercial strategy



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Photo: Lynne Sladky (AP Photo)

It would be safe to assume that anyone with any clue about what's happening this season at MLB understands that the Marlins look like a pile of shit that ate a second pile of shit and then took out a third shit. . The Miami lineup only managed to beat the league record 9-22 with the worst decision of the management, which apparently returned any player who had a minimum of talent not to pay them.

Derek Jeter, the team's president, escaped this context by trying to explain his decision to fire Marlins' president of business operations, Chip Bowers, who had been following them for only 14 months.

"It has to do with our overall business strategy and our responsibility," said Jeter. "We felt like a change was needed. We have high expectations. Some of these expectations have not been met. "

Bowers negotiated agreements for television and stadium naming rights. His dismissal has nothing to do with participation, said Jeter, but the CEO acknowledged that the persistent apathy of the fans was disappointing.

"We would like to see more people here," said Jeter, whose group bought the team 19 months ago. "We are working hard to earn the trust of our fan base."

It would normally be a little strange to think that things will not go well when someone who spent five seconds watching a business school could have predicted what would be the financial future of the company. 39, team with the whole barn. Frames on fire finished with the list. But that kind of smooth brain thinking is not new to him. This is the same guy who, after eliminating the alignment beyond the point where a rebuild would be possible, is on television to aggressively deny the blatant team participation in tanking.

If there is a bit of optimism to take advantage of this ridiculously unconscious comment, it is that Jeter at least acknowledged that there was a problem of attendance at his home. team. Last year, in an ESPN article, he had the nerve to pretend that he had not heard any negative narrative about the team from the locals from Miami. If it was not clear, then the reason was that no one was going to any match, it's at least a bit clear now. That said, it's hard to ignore an empty stadium that averages less than 10,000 spectators per game.

However, this potential for optimism is likely to be swept away, as Jeter also decided to reiterate last year's silly statement that the team should not be as bad as its record suggests.

"I think everyone knows we are better than that," he said. "There should not be anyone in this building who is happy with the way we played."

An owner who blames players for not playing in a major league after the management has decided to get rid of all the major league team talent is the kind of thing that tends to alienate the fans of most teams. But, in the case of the Marlins, this only makes a fan base even more anxious to see the leaders of its team crush the lineup, make the games completely unassailable and make them think they're all part of a ambitious plan. At best, Jeter has serious problems with cognitive dissonance; at worst, he thinks the fans of his team are a bunch of morons. Be that as it may, it's not a state of mind that will make Marlins Park less sterile.

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