Disney has a "major advantage" in the streaming war: RBC Capital



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With regard to competition, the technical expert stated that Netflix and Disney had a place in the streaming market.

"I think there is also room on the market for Disney to succeed," Mahaney said.

Even though Disney has set its goal of reaching 60 to 90 million subscribers within five years, Netflix is ​​on track to count more than 300 million members worldwide, has it? he said, adding that both services could reach these levels.

"We conducted our survey here, and we think the vast majority of consumers are perfectly willing to sign up for more than one service," he said. More than 70% of RBC survey respondents indicated that they were willing to sign up for two or more platforms, he added.

"If you have (a) good product on the market, especially if people reduce their overall offer (pay TV), we think they'll buy both Netflix and possibly Disney," Mahaney said.

Beyond the imminent entry of Disney into the streaming space, other companies such as NBCUniversal and AT & T have also announced their intention to launch similar services in the months to come.

– Lora Kolodny from CNBC contributed to this report.

Disclosure: NBCUniversal is the parent company of CNBC.

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