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Disney announced Friday that the upcoming 2021 films “Eternals”, “The Last Duel”, “West Side Story”, “Ron’s Gone Wrong” and “The King’s Man” will receive exclusive 45-day cinema windows before moving on to the platforms. digital.
Meanwhile, the animated musical “Encanto” will perform in theaters for 30 days starting November 24, before coming to Disney Plus.
The move is a clear victory for Marvel Studios chief Kevin Feige, who has expressed both internally and in the press his desire for Marvel feature films to be played exclusively in theaters.
“Shang-Chi and the Legend of the Ten Rings,” Marvel’s first exclusive theatrical release in more than two years, grossed $ 105.9 million domestically since Wednesday. While this is on the lower end of gross revenue for MCU features, it also means that “Shang-Chi” already exceeds theatrical revenues for “Black Widow,” which had grossed $ 100.7 million at this point in time. its theatrical release after opening in July. -and-date on Disney Plus Premier Access. This makes “Shang-Chi” one of the most successful theatrical releases of the pandemic era and a practically existential boon for exhibitors who desperately need good news.
Before the release of “Shang-Chi”, the executives of Disney had pushed back the decision to open or not the day and the date of “Eternals”. During a call for results in August, CEO Bob Chapek called the exclusive 45-day theatrical release of “Shang-Chi” as “an interesting experience for us,” while saying that the theatrical performance of this film – which opened as the Delta variant continues to increase COVID infections – would determine how the studio chose to move forward with its theatrical strategy in 2021.
Now, “Eternals” will debut in theaters exclusively on November 5.
The 30-day movie window for “Encanto” is a different kind of experience, giving Disney the ability to rake in box office revenue during the Thanksgiving holiday in December, before moving the film straight to Disney Plus for. viewing the Christmas holidays.
As for the feature list of 20th Century Disney Studios – “The Last Duel” on October 15, “Ron’s Gone Wrong” on October 22, “West Side Story” on December 10 and “The King’s Man” on December 22 – the studio had no choice but to commit in theatrical exclusivity, to honor a 10-year release agreement 20th Century Fox signed with HBO in 2012.
Notably, Disney’s announcement stated that its live-action roster (and “Ron’s Gone Wrong”) will play in theaters alone for “at least” 45 days, giving the studio leeway to extend the theatrical release. of his films if they turn out to be runaway.
“Following the huge box office success of our summer films which included five of the top eight domestic releases of the year, we are delighted to update our theatrical plans for the remainder of 2021,” Kareem said. Daniel, president of Disney Media & Entertainment Distribution. . “As confidence in the cinema continues to improve, we look forward to entertaining audiences in theaters, while retaining the flexibility to give our Disney Plus subscribers the gift of Encanto this holiday season. . “
Disney has also announced a slew of new release dates through 2024, mostly for untitled projects from its various divisions.
Guillermo del Toro’s “Nightmare Alley,” limited to Searchlight Pictures on December 3, went into wide release on December 17 – one-on-one with “Spider-Man: No Way Home,” a co-production between Sony Pictures and Marvel Studios.
A feature film “Bob’s Burgers”, based on the popular animated television series Fox, was also dated May 27, 2022.
Disney’s live-action remake of “The Little Mermaid,” starring Halle Bailey and Melissa McCarthy, was dated May 26, 2023.
And Marvel Studios has claimed new 2024 dates for the untitled projects, February 16, May 3, July 26, and November 8.
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