Disney Raises Social Media Engines and Activates D23 Discount for Disney + Launch – Deadline

In addition to Monday's announcement of pricing and launch dates for Disney + in four territories, Disney has activated social media marketing and confirmed a discount for Expo D23 attendees this weekend.

A short video featuring upcoming Marvel, Pixar, Lucasfilm, National Geographic and Disney titles has been published on recently dedicated accounts on Facebook, Instagram and Twitter. (Look below.)

The changes come as the biggest marketing machine gets ready for the November 12 launch. In his interview with Wall Street analysts at Disney's third quarter earnings call this month, general manager Bob Iger was asked about Disney +'s arguments to consumers. To call it global is probably an understatement, Iger said. "It will be treated as the most important product that the company has launched," he added. (In 1974, Iger joined ABC, which was bought by Disney in 1995.)

Iger said this month would see the beginning of the promotional blitz, "both traditional and non-traditional," initially on company-owned land. This means social media, theme parks, hotels and D-23, the official fan club of the company.

The annual D23 Expo in Anaheim this weekend will feature a full, talented presentation for Disney +. Participants will also be able to join the "circle of founders" of the streaming service, committing for three years and earning an annual rebate of $ 23. This equates to one third of the annual rate of $ 70. Each month, Disney + will cost $ 7 in the United States. A package with the basic level of Hulu and ESPN + will be $ 13.

Disney + is the first of a series of new services – Apple's other products, WarnerMedia and NBCUniversal – aimed at blurring the momentum of Netflix in the context of a general change in viewing habits. At a presentation to investors last spring, Disney had planned to reach 60 million to 90 million subscribers by 2024.