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Only a few weeks ago Apple (NASDAQ: AAPL) gave a presentation of his video streaming service that has long been talked about. Held on March 25, it was the introduction of four new Apple services, including its foray into streaming – Apple TV +. Some of Hollywood's elite members, including Oprah Winfrey, Jennifer Aniston and Steven Spielberg, attended the event.
Disney (NYSE: DIS) held its own presentation last week, finally revealing the details of its streaming offering, which is expected to debut later this year. Disney did not have Hollywood heavyweights to promote its service. Instead, she renounced glitz and glamor for a detailed presentation with Disney executives.
Apple has made a name with its product, but this time, the company may have failed. Judging by the stock prices of each company the day after their respective presentations, it seems that the House of the mouse has surpassed the house built by Jobs.
Source of the image: Disney.
Disney's latest blockbuster
During a two-and-a-half hour presentation, Disney provided a wealth of details on its progress in streaming, describing its initial and ongoing success with ESPN + and Hulu and highlighting its upcoming feature, Disney + .
In addition to demonstrating its user interface, the company has provided snippets of its original content and a detailed list of programming that will be available at launch. Disney also exposed the financial impact of its efforts on streaming over the next five years, including the billions spent on launching the service.
More importantly, Disney announced that the service would debut on November 12 for $ 6.99 a month or $ 69.99 a year (or about $ 5.83 a month). In addition, the company expects to count between 60 and 90 million subscribers and expects to be profitable by 2024.
As a result of its announcement, Disney's share hit an all-time high of $ 130, up 11.5%, the day after the presentation to the investor.
Where is the beef?
For nearly two hours, Apple has spent nearly half of its time providing an overview of several other services that will be available in the coming months. Apple News +, which was launched the same day as the presentation, will provide access to more than 300 magazines and periodicals and includes content from The Wall Street Journal and Los Angeles Times, all for $ 9.99 per month.
Apple has also launched several other products, including the Apple card, which extends its Apple Pay service, and Apple Arcade, a subscription mobile gaming service that will debut later this year. Yet, for the most intriguing service, Apple TV +, the details were rare.
During the segment devoted to Apple TV +, the company spent a lot of time presenting the original content it had been working on for over a year.
Apple has announced that its ad-free subscription service will be launched this fall, although it has not provided the most sought after details, such as the price and a specific launch date. Wall Street hates uncertainty and, even with its flagship event, Apple's shares lost about 1% as a result of this event.
Source of the image: Disney.
Everything is in the details
The iPhone manufacturer has confirmed many existing reports and provided titles and clips for many of its upcoming products, but it has given clear details about the upcoming streaming service. On the other hand, Disney has provided a wealth of detail to fans and investors including content composition, launch date, pricing, expected subscriber numbers and when Disney + should generate benefits.
Looks like Disney just took Apple to school.
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