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Disneyland’s annual pass holder program no longer exists.
According to Ken potrock, the president of Disneyland, California Theme Park has decided to “sunset” the annual pass holder program, which should have significant ramifications for how Disney lovers spend their time in the park. Park. (You know, when it opens again.)
Potrock sent a letter to Disneyland annual pass holders informing them that after nearly forty years the program is being canceled “due to continued uncertainty about the pandemic and the limits and restrictions planned around the reopening of our theme parks. ” Over the next few days, his team will begin the process of distributing partial refunds for people who had prepaid for a full year or had an unused balance on a monthly plan, although it’s unclear how long this process will take. will take.
“Annual pass holders who held active passports as of March 14, 2020 will continue to benefit from applicable discounts, depending on their passport type, on merchandise, food and beverages at select locations in the Downtown Disney District. and Buena Vista Street, until the announcement of new membership offers, ”said Potrock. These new membership offerings are still in the early stages of development, but they are intended to “use consumer insights to provide choice, flexibility and value to our biggest fans.”
Disneyland has been closed for months due to the pandemic, and with cases in the Los Angeles area continuing to spiral out of control and incredibly dangerous numbers, it doesn’t look like the park will be reopening anytime soon. This long shutdown has hit Disney where it hurts the most – its bottom line – and it’s clear that executives are looking to get as much money back as possible once the park finally reopens. And what better way to do that than to take a big discount for people who, in a pre-pandemic world, made visiting the park a regular part of their lives? Disneyland is very different from Walt Disney World in this regard: SoCal-based Disneyland regulars have primarily used the park as a social space. Now that they will have to pay a high price to enter each time, we imagine that a significant portion of them will not frequent the park as often as they once did – especially since the pandemic has had a negative impact on so many people financially.
According to LaughingPlace, the Premier Passport will be canceled after March, 31st, 2021, but Premier Pass holders will be able to renew their pass as a Walt Disney World Resort Annual Pass April 30, 2021.
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