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Disney Executive Chairman Bob Iger and his wife Willow Bay, dean of the Annenberg School for Communication and Journalism at the University of Southern California, donated $ 5 million to help struggling small businesses against the coronavirus pandemic.
Los Angeles Mayor Eric Garcetti announced the giveaway at a COVID-19 press conference on Thursday.
“We are more than grateful for your bold leadership,” Garcetti said of the couple, adding that the $ 5 million would help 1,000 of the “most affected” businesses in all neighborhoods of the nation’s second largest city.
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The mayor said all businesses that would be helped are on a waiting list that continues to grow as funds dry up as the city waits for federal aid.
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Garcetti mentioned that the couple had already donated $ 500,000 to the Mayor’s Fund for Los Angeles, which supports struggling small businesses and families, at the start of the pandemic.
Small business grants, he said, made the difference between “pulling back and pushing.”
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“I am proud to announce that 1000 of the hardest hit businesses in our city will step down from this waiting list and be helped now and be able to overcome this moment to survive and soon yes to thrive again,” Garcetti told the journalists. conference. “Thank you Willow and Bob and all your family for your generosity in realizing the importance of small business and standing up to help 1,000 businesses in every neighborhood in LA.”
Iger was CEO of Disney for 15 years until he was named executive chairman last year.
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