DJI just raised the price of drones and blames Trump



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The DJI Chinese drone has made substantial price and availability adjustments to its product line in response to higher tariffs on Chinese products imposed by the Trump administration. Price increases were reported for the first time by DroneDJ Earlier in the day, this may be the first reported case of a Chinese gadget manufacturer, or a brand that primarily manufactures in China, charging Trump's cost of tariffs to US consumers.

If you're looking for some DJI products in the company's US store, you'll see an increase of about 13% in prices on the Mavic 2 line, which is slightly lower than the 15% figure announced by President Donald Trump on Twitter at the end of last month. in force during the weekend.

"Due to the recent price increase, DJI has updated the prices of its products in the United States. We take into account many factors when recommending retail prices in different countries around the world, including tariff applications, tax rates, and exchange rate fluctuations, "said a DJI spokesperson. The edge. "We comply with all applicable laws and regulations in the countries in which we operate, and will continue to make the UAV and wearable products more accessible to the world while supporting the many customers who use DJI technology on a daily basis."

A number of large electronics companies have openly expressed concerns about the trade war between the United States and China and its negative impact on trade. Some have threatened to do what DJI has done here. Sony teamed up with Microsoft and Nintendo earlier this year to send a letter warning the US Trade Representative's office that tariffs could lead to price increases for US consumers in the order of $ 840 million, as well. risks to 200,000 US jobs. .

Apple, for example, has decided to assume the cost of tariffs on products such as laptop chargers and cables for iPhone, although the CEO, Tim Cook, would be in for discussion with President Trump to reduce the trade war. Although Trump has increased the average tariff applied to imports from China to about 21%, capturing hundreds of billions of dollars worth of Chinese goods, the data show that the impact is mainly felt by customers, employees and employees. US companies. According to one The New York Times report released today, manufacturing activity in the United States is down for the first time since 2016.

The Mavic 2 Pro now costs $ 1,729, compared to $ 1,499. The DJI Mavic Air in Arctic White, the only available color option that is not out of stock, now costs $ 919, instead of $ 799. On Amazon, the same products can be purchased at lower pre-tariff prices. DroneDJ note that most Mavic 2 models only became available again last weekend, depending on the implementation of September 1 tariffs, after weeks of unavailability.

Changing locations using DJI's integrated location tool, located in the upper right corner of its website, will reveal price differences by region. In Canada, for example, the Mavic 2 Pro remains $ 1,499. For EU countries such as France and Germany, the price in euros corresponds to the old tariff in USD before tariff. For specialty products such as Inspire Professional and Matrix 600 Pro for "industrial" use, prices appear to have increased by almost 17% and 14%, respectively, relative to prices in Canada.

DJI has also removed some products from the store, although it is difficult to determine when it comes to pricing, inventory or product roadmap decisions. For example, you can not buy DJI Spark or Phantom 4 discs in the US directly from DJI, although the company still sells accessories for both product lines.

The same is true in most other countries and regions, although regions other than the United States continue to post product listings indicating prices for Phantom 4 in some cases before the store does. informs customers that the product in question is no longer available in this region. We contacted DJI to find out if product availability for the Phantom 4 and Spark had been affected by the ongoing Trump government trade war.

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