Do you have to give salad icing to your child?



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Photo: Kraft

Kraft offers a new product for children: the "icing" of the salad. This is a ranch vinaigrette in a soft pouch. The catch (if it's not obvious): the kids do not like the salad but they make Savor the sugar, so induce them to eat more green vegetables with this special label, you sneaky parent, you.

As someone who considers rebranding as a great parenting tool, I want to love this. I really do. But that can not become a thing for a number of reasons:

  • Ranch dressing is not much healthier than cake icing. As HuffPost points out: "Pillsbury Creamy Supreme Vanilla Icing contains 140 calories and 5 grams of fat per 2 tablespoon serving, while Kraft Classic Ranch Dressing contains 110 calories and 11 grams of fat for the same serving. . The Pillsbury icing however has more sugar, with 20 grams against 1 gram for Kraft vinaigrette. You can also put peas on an ice cream sundae and call them "squishy green nuggets".
  • Children are not fooled.
  • It lacks the attributes of cake icing. A plausible can could be to put hummus in an icing bag so that children can decorate their vegetables. It's fun, right? What's they supposed to do with a salad dressing that's flowing in a ranch? If they can not draw hearts on their cabbage, what's the point?
  • The format of the pouch to press is simply confusing. Is it meant to be an individual serving? C & # 39; a lot ranch.
  • I do not know, but it does not seem that most children have difficulty eating ranch salad dressings in an undisguised state. (I must always remind my child: "Hey, do not forget to eat the carrot sticks too!") I understand that this is supposed to encourage them to eat more vegetables, but I have the # We feel that we are changing the wrong article here.
  • It sounds like sadness.

I want kids to have fun with their food. And I'm not morally opposed to telling the kids the occasional white lie for the greater good (or just because you need silence). But to say that ranch dressing is "salad icing" is a little insulting, both for children and for frosting. We can do better.

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