Do you like your enriched coffee? Pabst Blue Ribbon has the box for you



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I do not wonder anymore. The pillar of the Pabst Blue Ribbon pub announced this week that he was preparing a vanilla iced coffee in a can, an attempt to seduce consumers with "different lifestyles," the company said.

Technically, it's not a beer, but a malt-based drink, according to the Pabst website. Made from Arabica and Robusta coffee beans and "American milk," iced coffee contains 5% alcohol by volume and 30 milligrams of caffeine per 11 oz. Can.

A cup of coffee, in comparison, usually contains between 80 and 100 milligrams of stimulant, according to the US Food and Drug Administration.
For now, the PBR Hard Coffee is available in limited quantities In Pennsylvania, Maine, New Jersey, Florida and Georgia, the company tweeted.
Although the concept of alcoholic coffee is not new, it is Pabst's first foray beyond beer. He discreetly revealed his intention to release a PBR Whiskey later this summer.
The US Department of Health and Human Services advises against mixing caffeine with alcohol because it tends to mask the depressant effects of alcohol, which can lead to consumers drinking more than They do not think so, increasing the risk of alcohol-related injuries.
The FDA has threatened to ban all caffeinated alcoholic beverages in 2010 after a boost of energy drinks. The agency ordered four manufacturers, including the company behind Four Loko, to remove caffeine from their products, some of which contained up to 14% alcohol by volume and four servings per can. Companies have complied and removed the incentive.

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