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This is the result of a fairly transparent plan to attract larger customers. Developers like Slack, but large conservative organizations prefer to stick to what they know. To hook up these companies, Slack has to offer more than just emoji discussions.
Hence a marketing and sales budget now representing more than 60% of revenues. Ideas such as a messaging bridge that allows Slack users to send e-mail messages will help them spread their main message: software integration. This distinguishes the company from other messaging systems.
Direct registrations are rare. They need a known name and a strong financial position as no new shares are issued.
Slack is a valued service that was smart enough to tap into private funds when it was available and has over 840 million US dollars in cash to live on. The company is right to avoid a traditional IPO, but it has yet to prove it can attract significant new customers.
Financial Times
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