The company announced Thursday that it will open 975 new stores in the United States this year. Dollar General will also transform 1,000 old stores with new queues to allow impulse last minute purchases. He will also beautify his health and beauty sections.
Dollar General is looking to build stores in rural areas where a big box retailer or grocery store is not within 15 or 20 miles. This gives the company immediate proximity to buyers and requires more frequent visits to the stores. The company indicates that 75% of its sites are located in cities of 20,000 or less.
"While the economy is doing very well, our main customer continues to struggle," said Dollar General General Manager Todd Vasos last year.
Dollar General even jumped during the holidays. Dollar General sales in stores opened at least a year rose 4% in its last quarter compared to the previous year, exceeding analysts' expectations.
The closure of the US government has helped Dollar General sales, as the Department of Agriculture has anticipated the benefits of the February SNAP, the company said. More and more consumers have purchased food products and household products, such as kitchen utensils and small appliances.
Dollar General said that offering fruits and vegetables at shops located in rural and urban food deserts can "generate a huge amount of traffic".