What a new way to make a living.
Website company Squarespace teamed up with Dolly Parton to create a Super Bowl 2021 commercial reimagining the title song from the 1980 movie “9 to 5” to talk about rushing culture.
“Work 5-9, make something yourself now,” Parton, 75, says in the clip, as office workers are bored after posting personal websites. “Well you have dreams and you know they matter. Be your own boss, climb your own ladder.
Parton does not appear in the 37-second commercial, which Squarespace uploaded to YouTube ahead of Sunday’s big game featuring the Kansas City Chiefs against the Tampa Bay Buccaneers. A recent photo of her does appear, however, on the cover of a magazine, an actor is shown standing in a beauty salon as Parton sings: “A whole new way to make a living, it’s gonna change your life, do something that gives it meaning, with a website that is worthy of your dream. “
The commercial was performed by Oscar-winning filmmaker Damien Chazelle, 36, who directed “La La Land” in 2016 and “Whiplash” in 2014. The cabin choreography was performed by Justin Peck, 33, who won a Tony Award in 2018 for his choreography on a Broadway cover of Rodgers and Hammerstein’s “Carousel”.
The full two-minute, 31-second single “5 to 9” is available on Spotify. It features the image of a smiling Parton with six arms, all doing various office tasks.
This is the second time Parton has made headlines this week, the first for being allegedly twice forced to refuse the Presidential Medal of Freedom.
This isn’t Squarespace’s first Super Bowl commercial: In 2018, the company featured Keanu Reeves in a game day commercial.
Super Bowl 2021 kicks off Sunday at 6:30 p.m. EST on CBS.