Donald Glover and Adidas present their first collaborative sneakers

Apple's AirDrop is a complicated technology. Sometimes people use transparent file-sharing technology to create puppy images on unsuspecting iPhone users. Other times, it's a great way to promote your own homemade memes. But if you were at Coachella this weekend, there is a good chance that AirDrop offers something different, and much better: images of Donald Glover's brand new shoes made in collaboration with Adidas. Lucky participants could then pick up their couple at the festival. Now, Glover's shoes are available worldwide.

the Guava Island The star and Three Stripes formalized their partnership along the way in September, with a video ad in which the Glover cartoon, similar to that seen in the credits of her latest film with Rihanna, scrolls in her neighborhood filled with rappers until That he gets home and opens a new adidas box. Eight months later, specifically on April 26, we finally have the opportunity to buy the drip of the cartoon Glover.

Glover and Adidas do not start their collaboration with a single shoe. From the outset, three shoes appear: versions of the existing adidas Nizza models ($ 80), Continental 80 ($ 100) and Lacombe ($ 90). The three sneakers have a frayed and deconstructed look, as if the shoes had gone through hell and were then patched with a cloth almost right. The shoes are supposed to have a worn look straight out of the box. "By focusing on the personal narrative that worn sneakers can hold and the richness of the experiences they carry, the collection is inspired by subtle imperfections," reads the press release. Alongside these shoes, there is a series of shorts with Mo'nique where Glover appropriately spills all sorts of things on his shoes. Just more evidence of life lived!

These shoes, which correspond to a talent as provocative as Glover, do not integrate with any of the dominant trends in sports shoes in 2019. These are not anonymous father's shoes, they are not inflated with air, nor manufactured by an Instagram influencer. The closest cousin to Glover x Adidas may well be Golden Goose sneakers already in use – shoes that seem to have lived an interesting life experience. "Rich is a concept," says Donald Glover in his release. "With this project, I wanted to encourage people to think about how their stories can be told on their feet. Value is not quantified by what you wear, but rather by the experiences they have. And you decide what works for you, you live through your own goal. The partnership for me is to be able to illustrate what it looks like and what you really do. "

Glover is one of the famous talents of Adidas. Just a few weeks ago, adidas announced that she was teaming up with Beyoncé and her brand Ivy Park. There are persistent rumors that Jonah Hill is also preparing something special. And adidas already has a fairly large list of existing talent: Pharrell, Kanye and Pusha T, among others.

In the great sneaker wars, adidas is heading in the opposite direction to that of its biggest competitor. While Nike strives to work with leading designers such as Virgil Abloh, Kim Jones of Dior and Riccardo Tisci of Burberry, adidas is collecting enough energy to boost the east coast. Glover is another powerful weapon of the German brand's armory.

For his part, the release of his sneakers propels him into the last frontier of celebrity in 2019. For a long time, branded shoes were the domain of athletes. Adidas suggests something completely about who we want to emulate and therefore dress like. One of the brand's major releases this year, the Nite Jogger, was designed specifically for "nighttime creators". Glover's accomplishments are in the areas of entertainment and music – which he creates. Most of us will not be able to prepare Glover's resume – but at least we can dress as we do now.