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A DoorDash Inc. delivery guy holds a cooler bag at Chef Geoff’s restaurant in Washington, DC, United States on Thursday, March 26, 2020. As the cogs of government turn too slowly for desperate small businesses to partake of Using a US $ 2,000 billion package due to the coronavirus pandemic, restaurateur Geoff Tracy uses GoFundMe to raise funds for 150 hourly workers at his American comfort food Chef Geoff’s and other restaurants.
Bloomberg | Bloomberg | Getty Images
DoorDash said on Monday that customers can now purchase alcohol directly through its app.
The effort will increase the reach of the business and may cause people to use its app more often, as they will be able to order drinks directly from DoorDash. The company said the addition of alcohol delivery could increase the average restaurant order value by 30%.
The company did not immediately say which states would allow the option. Alcohol will be available through the DoroDash app in 20 states, the District of Columbia, Canada and Australia, reaching more than 100 million customers worldwide, DoorDash said.
Customers of drinking age can activate the Alcohol tab on the DoorDash app to order beer, wine and spirits at a selection of local restaurants, grocery stores, convenience stores and retailers. The company said it will verify the buyer’s identity in the app and upon delivery.
Prior to Monday’s announcement, national and local merchants could offer alcohol through DoorDash’s white-label distribution service, DoorDash Drive, where concert workers deliver orders directly to merchants.
This decision will also pit DoorDash against its delivery competitor Uber. What is traditionally considered a ridesharing app, Uber has passed the pandemic to bolster its Uber Eats business. It acquired alcohol delivery startup Drizly earlier this year for $ 1.1 billion.
DoorDash, which went public in December, has benefited from food delivery trends over the past year. Shares of the company started trading at $ 182 per share on December 9, 2020 and closed at $ 223 on Friday, up about 22.5%. Its market cap is around $ 74.9 billion, just below Uber’s $ 75.3 billion valuation.
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