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In 2017, Brent Musburger left ABC and ESPN to join the new Vegas Sports Information Network, which included the participation of his brother Todd and his nephew Brian (CEO of the company). Musburger is the main broadcaster and editor there. And VSiN has proven itself in recent years, and DraftKings announced Tuesday that it has bought the network. Here’s more on that, and the price tag, from Brad Allen of Legal Sports Report:
DraftKings acquired Vegas Sports Information Network, Inc. (VSiN) for the purpose of expanding its content capabilities.
No specific financial details were disclosed, but the deal was worth around $ 100 million, according to LSR.
… The Las Vegas-based VSiN was founded in 2017 and produces up to 18 hours of live linear sports betting content per day.
It streams through a variety of video and audio channels, including Comcast Xfinity, Sling TV, fuboTV, iHeartRadio, and TuneIn.
And here’s more from Robert Feder on how VSiN’s current leadership, including Brian Musburger, is expected to continue:
VSiN, the Las Vegas-based sports news network founded by a group of Chicago entrepreneurs in 2017, was acquired by DraftKings, the sports betting operator and technology company. The terms were not disclosed, but the startup’s executives, founder and CEO Brian Musburger and chief executive Bill Adee, will continue to manage day-to-day operations, according to DraftKings. “We created VSiN as a destination for sports bettors to find the most credible content to help inform their betting decisions, whether they see themselves as seasoned bettors or are just starting out,” said Musburger. in a press release. “Harnessing the power and network of the DraftKings brand will allow us to reach an even larger audience with our unique content.”
This is just the latest expansion of Vegas operations. ESPN and Blue Wire both launched studios there recently, and with the wider legalization of sports betting, there has been a lot of focus on Vegas as a source of content. And it’s really interesting to see DraftKings taking over an existing content operation rather than expanding its own internal content operations. We’ll see how this VSiN pickup works for them.
[Legal Sports Report]
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