Dropbox relaunches as a business collaboration workspace – TechCrunch



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Dropbox is moving from a file storage system to an enterprise software portal where you can coordinate work with your team. Today, the company launches a new version of Dropbox that allows you to launch applications with shortcuts for G Suite and more, and uses built-in calls to send Slack and Zoom video messages. It allows you to search all your files on your device and in your other business tools, as well as to communicate and comment on the work of your team. Dropbox also becomes a task manager, with the ability to add notes and tag colleagues in task lists attached to files.

The new Dropbox is launched today for all of its 13 million professional users spread across 400,000 teams. Users can choose to register here for early access. "Our way of working is broken," said President and CEO Drew Houston, who quotes the company's mission statement: "Design a more informed way of working."

Dropbox seems to have realized that file storage is dying. With declining storage prices and any application that could add its own storage system, she had to climb the company stack and become a portal that opens and organizes your other tools. Becoming the coordinator layer of the company is a smart strategy, and it seems that Slack was happy to associate with it rather than build itself.

As part of the update, Dropbox launches a new desktop application for all users, so it no longer lives in the file system of your Mac or Windows. When you click on a file, you can see a preview and presence data showing who has viewed it, who is currently and who has access.

The launch includes deep integrations with Slack so you can comment files in Dropbox and Zoom so you can chat live without leaving the workspace. Web and business application shortcuts prevent you from keeping all your other tools constantly open in other tabs. The improved Dropbox search tool allows you to explore both your computer's file system and all your cloud storage in other productivity applications.

But the most important change today is that Dropbox is becoming a task management application. Each file allows you to enter descriptions, task lists, and tag colleagues to assign tasks. One activity feed per file displays comments and actions from your colleagues so that you do not have to collaborate in a separate Google Doc or Slack channel.

Asked how Dropbox decided with whom to join (Slack, Zoom) and against who to copy (Asana), vice-president of the business hub Billy Blau essentially evaded the issue by evoking the "shared philosophy" of Dropbox partners.

Houston launched the San Francisco launch highlighting that it was easier to find information from the public than the knowledge of our own company, scattered on our computers and the cloud. The "Finder" of our computers has not evolved to open in the era of post-download. He described how people spend 60% of their work time on tasks such as organizing and communicating instead of actually working – a marketing angle frequently used by start-up Asana task management, that Dropbox competes now more directly. "We're going to help you master all that work on the job," says Dropbox. Yet Asana has been using this phrase at the heart of her messages since 2013.

Now, Dropbox wants to be both your file tree, your searcher and your desktop for the cloud. The question is whether files are always the central unit of work to which comments and tasks should be attached, or whether the task and project should be the focus of attention files are attached.

It will take a bit of insight into integration and perseverance to re-educate teams to see Dropbox as their workspace instead of their desktop computer or browser. However, if it can become the identity and collaboration layer connecting fragmented enterprise software, it may no longer maintain file storage and remain relevant as new desktop tools emerge. .

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