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Dunkin ‘is plotting a way to bring more coffee drinkers back to stores during the pandemic: The Java giant is offering free coffee every Monday in February to customers who make a purchase.
Dunkin ‘giving free coffee every Monday in February
(Reuters)
DUNKIN ‘WILL PERMANENTLY CLOSE 800 STORES IN THE UNITED STATES IN 2020, 8% OF RESTAURANTS IN THE UNITED STATES
Members of Dunkin ‘Perks – the chain’s rewards program, which gives customers five points for every dollar spent, redeemable for a free 200-point drink – can score their average hot coffees for free with any purchase during its’ Mondays. free coffee ” throughout the month, the cafe announced in a recent blog post.
The promotion follows a difficult year for retailers as physical business models become increasingly difficult to capitalize on in the era of the coronavirus pandemic, with more people depending on delivery and drive-thru . Dunkin ‘previously announced that it plans to shut down 800 U.S. locations for good by the end of 2020. The closures, many of which involved gas stations, made up 8% of the donut chain’s national restaurant footprint, according to one. regulatory filing.
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A number of other chains have also increased subscriptions and coffee promotions. Panera launched a coffee subscription in 2020 for $ 8.99 per month, giving users unlimited access to coffee through its app, with the first three months being free for anyone who signs up. And Burger King launched a limited $ 5 coffee subscription in March 2019, although it ended the program after a few months.
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