Dunkin's latest breakfast creates heat at McDonald's

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Dunkin & # 39; (DNKN) On Monday, she added two new bowls to her menu: the Egg White Bowl, consisting of egg whites, spinach, roasted potatoes, cheddar cheese and onions; and Sausage Scramble Bowl, made with scrambled eggs, sausages, cheddar cheese, peppers and onions.
According to NDP, the morning remains the only growing market for the fast food sector. Breakfast sales at fast food restaurants increased 1% last year, but overall sales were stable. More people prepare their breakfast at home than any other meal. Fast food restaurants therefore believe that there is room for growth.

That's why fast food restaurants are redoing their menus to conquer market share over their competitors.

McDonalds (MCD), who found his all-day breakfast very popular, added new sandwiches last year and donuts in February.

Taco Bell began serving breakfast in 2014 and now sells bizarre creations like the taco to the naked egg, which contains a fried egg for a shell.

Burger King is testing a coffee pass for $ 5 a month.
And Panera earlier this month began serving breakfast wraps with a maple bacon egg and cheese; chicken, egg and avocado; and vegetarian egg white, spinach and feta cheese. He also started serving cold coffee – and a better coffee in general.

Businesses say that breakfast customers want healthy food, served quickly and quickly. Dunkin's Egg White Bowl is suitable for both bills. It contains less cholesterol than regular eggs and it is served in a cup so that it can be eaten to take away.

Dunkin breakfast bowls & # 39; will be available from Monday for a limited time.

Dunkin is in a particularly difficult situation in the face of growing competition for breakfast, because the early hour is the daily bread of the company, so to speak. Dunkin sales increased 4% last year, which is not bad for a sector where sales have mostly stagnated. Until now this year, Dunkin's stock has increased by more than 17%.

But to maintain this momentum, the company has tried all kinds of breakfast preparations, ranging from "best breakfast sandwiches Power" to "Go2" menus offering sandwiches for breakfast. The company said the Go2 program had met with such success that it had extended the temporary offer to a regular menu.

The company said in its latest call for results that customers should expect more creations and experiments in 2019. Dunkin will announce its results on Thursday.

The wars of the breakfast are in progress.

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