Dyson has a very specific way of doing things. The British company produces very high quality products for a world where price is not an option. Using their devices, it's a bit like driving a sports car for the first time. You do not know why someone would pay so much money for something before trying it.
As it should, he offered a handful of journalists the opportunity to try out three new products at an in-camera event this week. As the company has noted, it does not do much traditional advertising, so it relies on word of mouth and criticism to get the message across. As such, our goal was to guide us in the process of reflection and development of each.
The new versions include two new product lines and an update of one of the company's best known products. The Cyclone V11 is an upgraded version of last year's V10 cordless vacuum. I've been trying the V10 for a while and I've been impressed by its power (hence the sports car analogies) – sufficiently impressed to want to continue using it, but not enough to recommend paying $ 400 / $ 500.
Last year's model does a good job of cleaning on various surfaces, even pet hair, which can be very painful. It cleans quickly and even has a satisfactory return when you pull the trigger. The battery, on the other hand, is downright abyssal, which the V11 claims to repair.
The new model offers three modes, including an Econo to save battery power and an automatic function that adjusts the power when you change surface. The battery itself is also bigger and more robust. You should be able to use around 40 minutes of charge if you play your cards correctly. There is also a new built-in display on the tank that tells you how long it stays alive and helps to solve common problems of the empty stick.
The personal air purifier Cool Me basically adapts the company's purification system to a smaller form factor (a bit of a humanoid look). This seems like a good option for small rooms or places where you simply want the thing to be directed towards you, such as a desk or a bed. It's quiet, but makes enough white noise to make you sleep.
The direction of the airflow is adjusted manually – which seems like a strange choice. You will probably want to make sure you wash your hands before handling an object designed to blow you directly to the face.
The Lightcycle is about what you expect from a Dyson desk lamp. It's big. Too big to sit on my desk at home. But it's fantastic, with a fully adjustable arm and white balance that adjusts according to the time of day and other settings. Here are more of Dyson:
Local tracking of daylight offers several advantages, but if a light loses its brightness or color temperature over time, its ability to follow daylight would be diminished. Dyson engineers talked about LED overheating heat pipe technology. A vacuum-sealed copper tube evacuates the heat. Inside, a drop of water evaporates, dissipating the heat along the pipe during its condensation, before returning to the LEDs by capillarity. It provides a non-stop cooling cycle without energy. This means that the brightness and quality of the light are maintained for 60 years.
As for prices on all this? It's quite steep, as you can imagine. Vacuum starts at $ 600, air purifier at $ 350 and light between $ 600 and $ 900.