[ad_1]
In the era of social media, companies need to be able to quickly review and evaluate the "influencers" with whom they partner to promote their brand online. Electronic Arts now admits that its procedure was defeated when the company was informed of credible allegations of sexual harassment by a member of its group. Sims Game Changer Community Partnership Program.
A report from Kotaku details allegations of sexual harassment Sims community members against a YouTube creator and a Game Changer partner with online nickname "Dylan Simz". The report describes several instances in which Simz allegedly shared unwanted sexual fantasies with online teens and at least one case where he exposed himself to the camera in front of another player.
The report suggests that Simz's status as EA Game Changer, which allowed him to quickly access game content and directly access EA events and members of the team's development team. play, had helped to establish and maintain unlawful contact with these alleged victims. "I know that he's friends with a lot of these [bigger] The Game Changers, and I had friends who were friends with him, so I thought to myself: "Will I also lose friends because of that?", Said another Game Changer player in Kotaku. "He mentioned to me" Oh, I'm a game changer, if you did not know it, "many times, so I think he knew it too."
Last week, The Sims Chief Executive Officer Lyndsay Pearson recognized in a Twitter statement that members of The Sims The team was informed of the charges against Simz in December. Although the team checked these allegations with Simz at the time, it did not take any action against him until the beginning of the month, when these allegations began to be advertised more widely at the time. within the community. Simz was finally removed from the Game Changers program on March 5th and has since removed much of his presence on social media.
"The actions taken at the time [in December] were clearly insufficient and did not correspond to our values as a business, "reads in part," the appropriate response would have been to reject [Simz] and take additional measures to protect our community. "
EA claims to have contacted the appropriate authorities and to take steps to improve its internal investigation processes in areas such as this one. "We will reinforce strict rules of ethics and standards of conduct with all our Game Changers," writes Pearson.
EA had already been criticized for its Ronku program, which paid the YouTubers to promote various games, often without the required disclosure.
[ad_2]
Source link