EA denies having requested the suspension of the "Anthem" negative and paid review – Variety



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YouTuber Gggmanlives said that Electronic Arts had paid for the revision of "Anthem" and then had it "blacklisted" for negative criticism, which the company denied in a statement Variety Friday.

EA denies that the withdrawal request was caused by the negative criticism, but asserts that it was rather because the video did not comply with its disclosure guidelines. EA also stated that it had made a request to Gggmanlives to set the conditions for the disclosure, and was not asking it to change the content of the review or "blacklisting" it. EA sent the following statement to Variety:

"Our GameChangers program is not designed to pay for the content of reviews. We do not believe it. In this case, the conditions of disclosure of this specific video were not fulfilled – we adhere to it very strictly – so we asked that this video be removed and corrected. We did not ask that the content of the video be modified or blacklisted the creator. Our full disclosure rules can be found here: https://www.ea.com/game-changers/disclosure. "

EA did not respond to Variety Follow-up questions at the time of publication regarding the content of the disclosure in the video were not in compliance with the requirements and if other critics had received similar requests.

Gggmanlives is part of Electronic Arts (EA) 's game changer network, a community partnership program that "fuses content creators and expert players directly into the game development process, enabling early collaborative feedback for the future. improvements ", according to EA. Basically, EA offers access to games for some content creators and players / influencers. Gggmanlives told VG247 that the company had gone further and had actually paid to create a video review "Anthem".

After the publication of his negative review of "Anthem", Gggmanlives said that he had been asked to remove the video and download it again without EA watermarks.

"I am now on EA's blacklist and I have to delete it," he writes in a tweet Friday. He then re-uploaded a modified version of the journal without watermarks. The opinion was still not positive about the last title of EA.

"I was basically not allowed to say anything about the game if I also had the watermark, because the watermark means that EA supports it and shares it via the Game Changers network or something like that," Gggmanlives told VG247 via a Twitter direct message. "I really do not know what all this means. I was told that the contract had to be demolished and that it was a breach of contract or something like that. "

Gggmanlives also tweeted Gift code details for "Anthem" Friday, another benefit that could be part of the Game Changers network (although he only thanked the Twitter account of EA Australia).

Lee Williams, who oversees the Game Changer network in his role as international leader of community engagement with Electronic Arts, commented via Twitter. He first clarified that Gggmanlives was not on a "blacklist", he said, and that the video removal request was not related to the content.

"No one has been blacklisted by [EA]Williams wrote. "Our team in Australia requested that the video be removed because some of our sponsorship disclosure requirements were not being met. Nothing to do with the content of the video. "

Williams continued in a follow-up tweet.

"We encourage Game Changers to be honest in their content, it's one of the most important parts of the program and the community trusts them because of that honesty," Williams wrote in a tweet. "Do not hesitate to ask me or change the game to find out how it works."

He then shared a link with more information about the game changers via the EA website.

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