The American publisher EA cut the ribbon at an internal esports studio, nicknamed the "EA Broadcast Center".
As reported by VentureBeat, the new studio represents a "multi-million dollar" investment in the booming esport sector, and highlights the long-term appeal of competitive gaming.
The studio itself is composed of two parts: a stage with seating for the audience and a lounge for casual players, designed to mimic a New York loft. The entire project includes more than 60 screens and monitors, 200 lighting fixtures, multiple viewer cameras, directional microphones and a fully equipped control room that can accommodate both digital and television programming.
"The broadcast center and the studio are focused on the organization of competitions, but they will also contain all other program content, such as analyst broadcasts, lifestyle profiles – this that you see around traditional sports, "said EA Games Vice President Todd Sitrin.
"We wanted to be a leader in the competitive game, we needed to increase the quantity and quality of the content we produced, it's a monumental moment, it reinforces our commitment to play competitively in the years to come. come."
The studio will officially open later today when it hosts the Madden NFL 19 Challenge, the longest running sports competition in the Madden NFL 19 Championship series.