EA would have paid $ 1 million to Ninja to broadcast "Apex Legends"

It's a big sum even for Ninja. He acknowledged CNN in December he was earning $ 500,000 a month (plus "a good month"), but that's split between Twitch, YouTube and the referrals. That was twice as much for a single Twitch stream.

It is unclear how many other streamers have been paid, although the initial wave includes leading TV channels such as Shroud (Michael Grzesiek) and Myth (Ali Kabbani). Drew McCoy of Respawn did not hesitate to score. He said Reuters in an interview that the team wanted a "day when you can not escape Mountain peak if you care about games. "It's a classic media blitz, just about live streaming services instead of television.

Still, the amount shows how much live video streaming has become important, at least in the royal battle genre. Rather than opting for conventional media campaigns, companies are increasingly willing to spend millions of dollars for their games to dominate over Twitch and similar services. This raises concerns about the disclosure of their payments by streamers (it is not always obvious), but it will not be surprising that this marketing tactic becomes more mundane given its success. Mountain peak has been.