"The bottom line is that we all share a common ground: we see tremendous opportunities ahead and want to see the full potential of eBay come to fruition in the long run," Wenig said.
In its announcement Friday, eBay pointed out that there was no guarantee that the strategic review would lead to a sale or split of its commercial properties. EBay plans to announce the results of this review at an event this fall.
Even if it ended up placating investors by unloading assets, some analysts question the magnitude of the turnaround in activity, faced with a loss of relevance and long-standing prestige.
The best scenario, he says, is that the sale of StubHub and the classifieds business leads to a financial windfall, which can then be reinvested to help improve eBay's key product market.
"Just selling these companies does not automatically solve their bigger problem, namely that their activity in the market has not kept pace," said Arounian.