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Source: StudioFootball
The world cup played in Russia was the world cup that generated the most interaction in the history of the World Cups. And it was not at all unexpected to think that Russia 2018 was going to take this consideration
In the World Cup, not only were people aware of what was happening in Russian courts, but the different brands of the world benefited.
The most popular brand was Budweiser Beer, the most quoted on Twitter at the World Cup. The American brewery is one of the sponsors of FIFA and its presence in the games has undoubtedly helped.
In addition, Budweiser was in charge of distributing prizes to MVP (Most Valuable Player in English) Cup games and which generated a large number of interactions in the social network.
Altogether Budweiser had 115 billion impressions on Twitter during Russia 2018 according to Elaine Filadelfo, data publisher in the social network.
Adidas (sports brand), Coca-Cola (drinks brand), Nike (sports brand) and Apple (technology brand) were the ones who followed Budweiser in the ranking according to Twitter.
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