[ad_1]
Communication, courage and the transmission of values to new generations, employees, customers and suppliers, are the main keys to the success of the family business, according to a Spanish businesswoman Núria Vilanova . 19659003] President and founder of Atrevia, leader in communication in Spain and present in 16 countries, including Ecuador, where she was established four years ago, Vilanova presents today His thesis in Quito on the promotion of this type of business in his book " The essence of the family business, values and communication ".
"What we see in the book of the hand of the greatest entrepreneurs in Spain and Latin America is that of the success of the family business and the family, communication is an increasingly important key ", Explains the businesswoman in an interview with Efe before presenting her book.
The presentation took place before the fifty-one people, including the Ecuadorian Minister of Productivity and the l & # 39; industry, Eva García, and the ambbadador of Guatemala, Luigi Ixcot Rojas
Vilanova, who founded his company with his mother 28 years ago, recalls that once in family businesses, children or sons-in-law were educated to run the business, while girls had to support charitable foundations and mothers had a consistent family.
But today the business landscape is very different and in the family, that account for 90 percent of Ibero-American businesses, men and women have new roles, as well as new generations, which in many cases are reluctant to continue with legacy, which means that only all three pbad into the hands of the grandson of the founder.
And one of the biggest business secrets and family fortunes lies precisely in how to transcend that entrepreneurial spirit, he points out. more successful have managed to work within the family this entrepreneurial spirit. Carlos Slim, for example, tells how his father and grandfather taught him that the money that is not reinvested in the business is money that 's going on. evaporates, "he explains, citing the philosophy of the Mexican tycoon.
In the Ecuadorian case, she recovers the figure of Isabel Noboa, a Guayaquil businesswoman known for her foray into the agricultural, real estate, industrial and commercial businesses, among others, companies that place her among the most important business women in Latin America. "I would like to emphasize her courage, the fact that she is a woman and demonstrate that, with determination and intelligence, a great project can be built ", Vilanova
The volume explains how Ecuador grew to understand the importance of reputation, to fill the word given by the teaching of his father, who commissioned the construction of a na turn to a business without even signing a contract, "because the businessman, abundant Vilanova, must also be optimistic and know how to transfer it to the workers, especially in the difficult times of the economic crisis and lack of confidence in the company, in which "this optimism is one of the characteristics of success".
Another big challenge facing many family-run businesses is maintaining the fluidity of internal communication, especially when children reside in other countries and new generations, such as "the Z", where 39, that is to say, under 24, will hardly read an email or log on to a corporate intranet.
"It's no longer worth thinking that things will be repaired Sunday's food because in a family spread over different continents is not possible," he says before proposing creativity.
The transversal links that help to integrate everyone must be the values that, according to his badysis, "can not be studied, it is felt and experienced." 19659003] The example of the Spanish Pascual dairy that led small children to distribute snacks in the city where it all began, emphasizes the need to know and share the founding values.
Vilanova argues that emotional management among members of the family clan will inevitably affect the development of the company so that it does not become a mere "annuitant".
If we do not work these emotions, we will hardly succeed in family businesses, "he concludes. EFE
Source link
