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Increasing control over fake accounts, greater advertising transparency and investment in information verification are just some of the strategies announced today by Facebook to fight against the false news during the presidential elections of October in Brazil. 19659002] Facebook detailed its new policy to protect "integrity" elections and "build an informed and politically and electorally engaged community" at a meeting with reporters led by the director global commitment to politicians and corporate governments, Katie Harbath, Sao Paulo
The main action taken is the review, verification and evaluation of news published on the network by independent institutions. In the event that these entities report the stories as false or inaccurate, Facebook "will significantly reduce their distribution."
According to Harbath, "some things happened that should not have happened in 2016" and now "the goal is to protect the integrity Elections in Brazil ", in reference to the intense spread and the influence of false news during the presidential elections in the United States.
The company will also add an eyelash to its service that will serve as an "online library" for users, in which it will gather information about candidates and their proposals regarding "issues such as education," Economy, employment or security ".
"We want to facilitate the process of learning about candidates" and "to prevent malicious people from using misinformation to undermine the democratic process" in Brazil, Harbath
For the first time presidential candidates may sponsor advertisements and advertisements on digital platforms, after the Electoral Tribunal of Brazil (TSE) has approved in 2017 a law allowing applicants to
Therefore, Harbath explained that the company held "a series of meetings with candidates and their representatives" to raise awareness of the use of the platform during the election campaign and is in constant "contact" with the authorities to "help" to ensure the integrity of the elections.
In addition, the platform will launch from August 16 – when the election period officially begins in Brazil – labels that will inform users that these Advertisements sponsored by candidates or parties are part of their election campaigns.
In late June, Facebook signed, with Google agreement with the Electoral Court to fight against the proliferation of so-called "false news" .
However, the director specified that "politicians, parties and the Electoral Court must do their job to ensure that the law is applied."
Propaganda model should also be applied to Instagram, which also belongs to the company founded by Mark Zuckerberg
. Platforms managed by Facebook, such as Messenger and WhatsApp messaging services, considered as one of the main means of spreading "false news", will adopt similar measures to fight against false information. EFE
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