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Csa Gangotena, photo quitotravel.ec
Quito.- Between January and June 2018, 335,913 foreign visitors arrived in Quito, which means an increase of 6.9%, compared to the same [19659003] This figure is due to new strategies that strengthen the capital as a world tourist center. Among them, the creation of the digital tourism platform of Quito composed of GOUIO, a mobile application that is the perfect companion for travelers, the tourist site of Quito (www.quito. com .ec) which contains all the information that tourists should know about the city. In addition, the tourist video "Your story begins in Quito" which shows the beauty of every corner of the city and has received two international awards. All these strategies were carried by the city's new brand, which was inspired by the most representative icons of Quito's identity.
Another of the strategies adopted for the promotion of the city was the "city placement". the tourist and musical clip "Mamita", of the musical group CNCO, where Quito is shown in all its splendor. This video has been very well received by the public, reaching 159,866,378 views.
The activities mentioned above have been supplemented by familiarization and press trips, participation in fairs such as (FITUR, ITB, ANATO, WTM, ELA) and training in different markets, strengthening the axes of business tourism, nature, adventure and gastronomic offer.
It is important to mention that Quito hosted the most important connectivity event in America, "Americas Roads", which included the presence of more than 600 representatives of the airline industry, whose product after the various business tables, resulted in the increase of 7 to 10 flights weekly Quito – Mexico, operated by Aeromexico and was also announced a few days the new route Quito – Sao Paulo, from the airline Gol Brasil, who participated in the event.
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