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Source: StudioFútbol
The new data provided by FIFA today revealed that Russia 2018 was the most participatory World Cup in history. The unprecedented interest of internet fans has resulted in over 7,500 million interactions on all FIFA digital platforms during the World Cup.
New initiatives and digital innovations introduced by FIFA, including a new personalized mobile user app, broader and more interactive social media coverage, a special correspondent for each of the 32 selections and a new approach with Visual Stories have played a vital role in providing fans with more opportunities to connect, interact and follow the latest news and everything that happened in the championship.
Two of the main factors that contributed to this growth and increasing participation were the impressive images of the 11 host cities and the proliferation of videos, which generated more than 1,250 million views across all digital platforms. FIFA's official app, which has attracted more than 4 million new subscribers to the official YouTube channel of the Swiss-based entity.
The official FIFA app for the championship has become the number one sports app in more than 128 countries, while FIFA.com figured as the world's first football site
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