The economic impact of the arrival of Cristiano to Juventus



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Source: Fútbol Finanzas

Last Tuesday (10), Juventus formalized the signing of Cristiano Ronaldo. After the many rumors of the previous days, the Turin City Club has confirmed the company, valued at a total of 112 million euros. In addition, Juve has agreed to pay the Portuguese 30 million euros a year. The former Real Madrid has signed for the next four seasons.

Despite the large investment, the entity Bianconera should not lose money. On the contrary. If everything goes as planned, Juventus can even benefit from the arrival of the best footballer in the world today.

A few hours after the official announcement of the signing, the Italian press revealed that Juve's shares had risen 5.71% on the Milan Stock Exchange. The club has grown from 662 million euros to as much as 900 million, 238 million euros more.

In addition, it is estimated that Juve sold over 520 thousand shirts with the name and number 7 of Christian The average price of each being 105 euros, the Italian team will have already received, in less than A week, 54.6 million euros only with the sale of beach jerseys. The club's digital store eventually collapsed after having known its signature.

But the impact of the arrival of Ronaldo in Turin was also noted at the social level. Andrea Agnelli, president of Juventus, owns 30% of the Fiat Chrysler Automobiles group, which has played a fundamental role in the business and will continue to bear the costs badociated with Cristiano's salary. Therefore, the workers of the company, with the support of the union Union Union Union, called for a strike for the signing of the Funchal: they complain about precarious work and wages frozen, at a time when the group decided to invest a fortune in the signature of a player.

However, and according to a statement released by Fiat on Monday (16), the same day that Cristiano was presented at Juventus Stadium, only 0.3% (five of the roughly 1,700 workers in the company) joined the strike.

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