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The US distribution chain Walmart plans to enter the business of "streaming" (broadcast online) to through a new service that would try to stand up to other companies in the sector such as Netflix or Amazon.
The Technology Portal The Information stated today that Walmart believes it can offer a digital audio-visual content platform at a lower price than Netflix and Amazon Prime Video subscriptions.
In the United States, the Netflix subscription costs between $ 7.99 (basic user) and $ 13.99 (premium user) per month, while offering the most economical version of Amazon Prime Video has a price of $ 8.99 per month.
Walmart plans to create a platform for "streaming" that costs less than $ 8 a month, although the company tam According to sources consulted by The Information, Walmart believes that, in front of the popularity from Netflix or Amazon on the east and west coasts of the United States, in the interior of the country, which is usually an area with less economic resources, there would be room for a "streaming" offer cheaper than the existing one.
Currently, Walmart includes in its catalog VUDU, an online video library service that allows you to rent audiovisual content without paying subscription and pay only for series and movies that the user wants to see .
In addition to Walmart, entertainment and technology giants such as Disney, Apple and Facebook have recently expressed interest in entering the "Streaming" world or strengthening its current offering in this sector. EFE
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