Educate Masses EV – Encore!

April 19, 2019 by Carolyn Fortuna

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Last month in CleanTechnica we published an article entitled "If we want to see more EV adoption, we need to educate the masses". We explained how the main barriers to EV adoption include strong infrastructure ideas and higher costs, mainly due to a lack of education. VE.

Russell Kearney, who led the study on which much of this article was based, verified CleanTechnica, read our article and contact us since his work with an advertising specialist Encore Digital Media. He offered some additional comments for CleanTechnica which builds on initial research on electric vehicle technology in cities and towns, including a comparison of urban and rural life.

Kearney points out:

• The perception is that EV only makes sense in cities (52% of respondents agree with this statement).
• However, the appetite for VE in the villages is comparable to the amount of appetite for EV in the cities. When asked if EV was of interest, 62% were agreed in the cities and 55% in the villages. Less than 10% difference.
• This indicates that there is a demand for electric vehicles outside cities and that current brands have the ability to change their perception and expand their customer base to capture the mass market of vehicles. electric.
• This makes sense from the point of view of the business strategy: the inhabitants of towns and villages generally make more mileage than the inhabitants of the cities, which increases the value of the property.
• They are also much more likely to have the infrastructure at home (for example, a driveway) to accommodate electric vehicles and have their own point set up at home.
• Public authorities have put in place numerous incentives for companies to install charge points in their car parks.
• City and city dwellers are also much more likely to drive to work, so this is another opportunity to make VE possession much easier for locals.

The Encore Continue: US Feds Carillon In

Kearney is not the only one talking about the need to educate the average Joe or Jane on electric vehicles. The US Office of Energy Efficiency and Renewable Energy cites several benefits to driving an electric vehicle that the general public may not be aware of.

• Because electric motors react quickly, EVs are very responsive and have a very good torque.
• Electric vehicles are often more digitally connected than conventional vehicles, with many charging stations offering the ability to control charging from a smartphone app.
• Just like a smartphone, you can plug in your EV when you get home and prepare it for use the next morning.
• As the power grid is available almost everywhere, there are a variety of charging options: at home, at work or on the road.
• By loading often, you will never need to go to a service station again.
• Electric vehicles can help the United States to have a greater diversity of fuel choices available for transportation.
• Electric vehicles help reduce the threat resulting from our dependence on oil, making the country vulnerable to price spikes and supply disruptions – almost all of the US electricity is produced from national sources.
• Electric vehicles can also reduce emissions that contribute to climate change and smog, improve public health and reduce ecological damage.
• Charging your EV on renewable energies such as solar or wind further minimizes these emissions.

Last thoughts

Last year, I attended the Global Vehicle Road Vehicle (Global EVRT) in the Middle East. We traveled more than 1,700 kilometers in a fleet of 100% electric vehicles in the United Arab Emirates and Oman. While the trip itself has had many memorable moments, one stands out.

On our last stop, as we headed for the sustainable city of Dubai, we stopped in a mini-caravan in front of a convenience store. While one of our team members was heading inland, many of us left our VEs to stretch their legs. I noticed young people looking at the store side, wide-eyed, peering intently at our cars.

A youngster has moved away and approached us. "You're here?" Asked he. "Tesla, yes?"

Oh yes, we said. We pointed to the Tesla badge on the front. We explained a bit about our ability to drive without refueling and the speed of acceleration that a VE offers. Before we knew it, we had a large audience who were eager to learn more about this electric vehicle transport technology.

Oh, if only we could offer such opportunities to Americans! I really believe that ordinary US citizens would love to learn about electric vehicles in a low-risk environment. Would not it be great if a group of EV manufacturers united and brought a sample of each VE to US cities and towns?

"Here, it's a BMW i3. Of course, the Nissan Leaf is affordable and has no emissions. The Chevy Bolt has great acceleration. Did you know that Hyundai Kona has more than 30,000 reservations on the waiting list? Did you know that Tesla manufactures a competitively priced electric vehicle called Model 3? They produced and sold 245,000 battery electric vehicles in 2018 and are about to sell between 370,000 and 420,000 in 2019. "Etc.

Or go beyond the complexity of planning a global manufacturer-led EVRT-type road trip in the United States and offer ordinary people in everyday life opportunities to become familiar with EV. Let people test rides. Give opportunities to practice the load. Listen to tutorials about the cost of living electric vehicles. Learn more about what all-electric transportation entails.

Anyone who has worked in the sales industry knows that the demand is unstable, comes and goes, but if you make the right offer at the right time, you get the deal. The case ahead is the value of electric vehicles. But people have to understand their own idea.

Recent studies indicating that nearly the sixth car sold in the world will be electric by 2025, more and more people are noticing electric vehicles. The opportunity to educate US citizens about electric vehicles is long overdue. Let's use some of Russell Kearney's statistics to go beyond the debate "Will electric vehicles really be so popular?" At a place where ordinary citizens can make good decisions because they've had the opportunity to acquire basic knowledge.

Graphics courtesy of Encore Digital Media

Keywords: BMW i3, Encore Digital Media, EVRT Global, Tesla Model 3