A mass radio campaign that saves the lives of thousands of children in Africa

A public radio campaign in Burkina Faso has led to a dramatic increase in the incidence of medical care for sick children so that they can become one of the most effective and most effective ways effective ways of saving young lives in poor countries. The results of the campaign saved the lives of some 3,000 children, including a rural radio campaign that encouraged the continued treatment of three of the most deadly diseases in children: malaria, pneumonia and diarrhea

Roy Head , co-supervisor of the experiment. This study is the use of mbad media "It makes sense that the idea touches millions of people at the same time, but it is the first time that it is clear that this n & rsquo; Is not the only way to save children's lives. "

Thanks to a scientific experiment.

The radio campaign was conducted in Burkina Faso from 2012 to 2015, and the researchers said they relied on intensive radio broadcasts over a long period of time to encourage people to change their behavior

. Seven radio stations about 50 km, while seven other radio stations were out of comparison

Data from health facilities were then badyzed to detect a change in demand for treatment and more than 1.1 million medical consultations and treatment profiles were evaluated.

Data published Tuesday in the British Medical Journal GlobalHealth

The diagnosis rates of malaria, pneumonia and diarrhea increased significantly during each of the three years the study was conducted: 9.7% the first year, 5.7% the second year and 5% 5% the third year, which means that "Pneumonia, malaria and diarrhea are three of the most deadly diseases in sub-Saharan Africa," said Simon Kazins, a professor at the School of Public Health and Tropical Medicine in London, who co-sponsored the University of New York. study. The media has an important role to play in convincing parents to seek treatment that will save the lives of children. "