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Microsoft today announced its fourth quarter results for the fiscal year 2018, with a business turnover of $ 30.1 billion, with a net profit of $ 8.9 billion. dollars, which means that its revenues have increased by 17% in But the software giant has not been considered a winner lately, attracting many optimists wondering if the company is deploying all its efforts to businesses and to convert to another IBM.
The Last Two Years Groove Service for Music, Stopped The Kinect motion camera officially dismantled its own Microsoft Band and finally acknowledged that Windows Phone was dead and abandoned other consumer efforts such as Cortana and allowed him to fall into the clutches of competitors by suing professional users,
It seems that Microsoft now has a new plan to restore abandoned consumers, as they learned from their past mistakes, having had a hard time with Consumers who have moved away from them in recent years, according to company executives told Microsoft Inspire conference partners that Redmond would not abandon consumers.
Microsoft CEO Yousuf Mehdi reportedly spoke of the company's new "lifestyle" initiative, "Over the past two years, we have lost some of that magic with consumers. " Mehdi also revealed that the company has started a trip to restore consumers this year.
The new vision of the CEO is focused on productivity, The so-called professional consumers or commonly called specialists, since these customers are usually those who buy sophisticated devices usually used at work and at home, and know how to use technology, but need to know how best to use it to make it more productive.
By marketing surface devices to these consumers, these services are intended to give users the time needed to help them focus on what interests them and to lead a campaign to improve the presence of their digital badistant. Cortana. 19659008] Cradle said Most consumer businesses are focusing on one thing: Amazon is focusing on shopping, Sputivay is focusing on music, Netflix is focusing on movies and Microsoft's value is productivity, and the mission of the business is to make productivity more exciting.
The use of Microsoft applications and services to attract a renewed consumer, and features such as the application of Your Phone for Windows 10 will play a key role in creating features for devices multiplatforms to bridge the gap between the phone and the computer.
The company plans to promote low-cost Surface Go Tablet PCs recently launched under Windows 10 S with the Office 365 package as part of its customer recovery efforts, said Mehdi. Microsoft is dedicating more marketing and commercial resources than ever to trying to push Surface products, especially for consumers.
Xbox is the most powerful brand for consumers Despite the stability of the Xbox One strategy, But the company announced a big boost For the trend to the E3 conference, which was the creation of more exclusive Xbox games thanks to the The acquisition of four gaming studios and the formation of the fifth, Microsoft is now developing a service for Xbox flash games and is expected to unveil its Xbox console for the next generation in 2020.
The success of this new plan depends heavily of Microsoft's ability to target people who care about Windows and its use, even though it is looking into the post-Windows world, the software giant has shown that it was ready to listen to its comments. Where Wei has been changed Windows 10 is constantly adding new features and improvements over the past three years and is bringing productivity-oriented features that Windows users expect to see in future updates.
and employed at #MSReady today. I can not wait to share later this year. pic.twitter.com/S74GyLPRKB
– Yusuf Mehdi (@yusuf_i_mehdi) July 18, 2018
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