The Apple store makes a double profit from Google

The Apple App Store, the App Store, continues to outperform the Google Play Store on Google Play in terms of business turnover. The first half 2018 of Apple has seen almost double the profits of Google's stores, according to a new report released today by the Sensor Tower research company.

Apple's total business figure reached 22.6 billion, compared with 11.8 billion for the Google Store, which is not a new trend: Apple Store Apple, which runs on iOS, years ago compared to its own Google and Android operating system.

This is due to a number of reasons, including the historical fact that Android users' spending on apps is lower than that of iOS users, in addition to the fact that there are others stores for Android like Amazon or Samsung. Google Play is not available in China, but Apple's Apple Store is there.

Consumer spending at the Store Store last year rose to about $ 38.5 billion, twice the amount of consumer spending on the Google Play Store, which reached $ 20.1 billion of dollars.

The new figures for the first half of 2018 indicate an increase in consumer spending. According to Sensor estimates consumer spending at 26.8% in the Apple store and 29.7% on the Google Play Store compared to the same period in 2017.

This spending growth is due in part to subscription applications such as Netflix, Tencent Video and Tinder, and subscription apps are big business these days. Percent to $ 781 million, according to a previous study.

Netflix was the best application in terms of business turnover in 2017 and has recently become the best app in consumer spending around the world: Netflix, Sputivay and Pandora, Spending on games remain a big part of the income.

Consumer spending on gambling increased by 19.1% in the first half of 2018 to $ 26.6 billion among the two traffickers, accounting for about 78% of total expenditures ($ 16.3 billion in the Apple store and $ 10.3 billion in the store) Google).

Application downloads have increased in the first half, with a global first of 51 billion applications installed in the first half of 2018, an increase of 11.3% over the same period of time. last year. Then reach 45.8 billion on both traffickers.

The Facebook application paved the way with Wattasab, Messenger and Instagram applications, thus becoming the top 4 applications of both merchants The number of Google Store app downloads has increased slightly compared to the # 39; previous year through Android access to developing markets (13.1% vs. 10.6% for IOS store), with downloads of Google reaching 36 billion, while downloads Apple's were 15 billion.