Electronic Arts acquires Glu Mobile for $ 2.4 billion

Electronic Arts goes into Kim Kardashian’s business. At least that’s the case if his deal to seize mobile gaming giant Glu Mobile is struck. EA today announced plans to acquire Glu in a $ 2.4 billion deal. The companies expect the acquisition to close in the second quarter of this year. This is EA’s second major acquisition in recent weeks, following its decision to bring publisher Codemasters together under its umbrella.

Glu is known for the aforementioned Kim Kardashian Hollywood game as well as other mobile hits such as Tap Sports Baseball, Dine Dash Adventures, and Disney Sorcerer’s Arena. As a mobile publisher, Glu specializes in bigger budget mobile games, often with full 3D visuals. But it also focuses on free-to-play games that last for years and generate income through microtransactions. This is the business model EA has repeatedly told investors it wants to focus on going forward.

“Our acquisition of Glu combines incredible teams and deeply engaging products to create a leader in mobile games with proven expertise in many fast-growing genres,” said Andrew Wilson, CEO of EA, in a statement. “Mobile continues to grow as the largest gaming platform in the world, and with the addition of Glu’s games and talent, we are doubling the size of our mobile business.”

For his part, the CEO of Glu, Nick Early, is delighted with this shareholder exit.

“This transaction is the culmination of the hard work of the Glu team to deliver world-class interactive experiences to our players, while driving the business momentum that has led to strong financial and operational results. This is a tremendous result for all of our shareholders and other major constituents, ”said Earl. “As part of Electronic Arts, we will continue to capitalize on upcoming opportunities in the growing mobile gaming industry.”