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By Mike Wuerthele
Sunday March 10th 2019, 06:41 PM (09:41 ET)
Speaking to SXSW, the presidential candidate and Senator Elizabeth Warren explicitly cited the Apple App Store as an example of what should be separated from the company to comply to its great technological breakthrough plan, if Apple wanted to continue to distribute its own applications and services.
After Warren announced his plan on Friday, more details appeared about the details of the plan. Speaking at SXSW Saturday, Warren confirmed that Apple was on the separator list and discussed the issue in detail.
"Apple, you have to separate it from their App Store, it has to be one or the other," said Warren when he was specifically asked about Apple. "Either they run the platform or they play in the store, they can not do both at the same time, so it's the same thing.
When Nilay Patel The edge He reminded Warren that the control of the App Store was the way Apple secured the iPhone. Warren danced around the question.
Well, are they competing with others who develop the products? This is the problem throughout this process, and that is what you must continue to look for.
If you operate a platform where others come to sell, you can not sell your own items on the platform because you have two comparative advantages. First, you have absorbed information about each buyer and seller before making a decision about what you will sell. And second, you have the ability – because you use the platform – to prefer your product to someone else's. This gives a huge comparative advantage to the platform.
Neither Apple, nor Google, Facebook or Amazon have yet to comment on this. At present, it is not clear whether Warren will launch the regulatory idea now or wait until the end of the 2020 election.
While Warren did not call Apple by name when it first announced the plan on March 8, Apple was very clearly included in the parameters of the breakup.
Companies with annual global sales of $ 25 billion or more that offer the public an online market, exchange, or third-party connection platform would be referred to as "platform utilities" ".
It would be forbidden for these companies to own both the platform utility and any participant on this platform. Platform utilities would be required to adhere to a standard of fair, reasonable and non-discriminatory treatment with users. Platform utilities would not be allowed to transfer or share data with third parties.
In Saturday's interview with The edgeWarren reiterated his reminders that Microsoft was forced to loosen control over Web browsers and that AT & T monopolies, J.P. Morgan and Standard Oil had contributed to the introduction of the modern business landscape.
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