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Elon Musk has a new title at Tesla: “Technoking”.
The electric automaker on Monday announced the jaw-dropping moniker in a filing with the United States Securities and Exchange Commission on Monday, as well as CFO Zach Kirkhorn’s new post as “Master of Coin.”
“Elon and Zach will also retain their respective CEO and CFO positions,” the dossier concludes – just in case you are concerned that Tesla will officially become one of the Seven Kingdoms of Westeros.
Musk, who recently lost his status as the richest person on the planet after Tesla’s share price fell in February, may be looking for a boost in confidence as his formerly valued company very high, weakens slightly. The company had one of the most impressive stock rallies of 2020, growing over 600% as the market responded favorably to Musk’s vision of zero-emission vehicles to dominate the world.
But those numbers started dropping in 2021, with Tesla shares dropping nearly 14% in the first two months. A fire at the Fremont plant last week also pushed down stock prices. And there have been reports of more than 450 cases of COVID-19 among Tesla workers through December 2020.
Musk has a reputation for being a corporate prankster who resents the traditional image of a CEO and often pushes the boundaries of ownership. He has used Twitter to taunt journalists and government regulators, and is brazenly testing new driver assistance software on his clients that he mistakenly calls fully autonomous technology.
“Technoking” is not the only suitcase to emerge from Tesla. The company’s boxed, polarizing Cybertruck is also expected to go into production later this year – though His Majesty Elon the First has said Tesla would be “lucky” if not delayed.
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