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Although the saying “things can only go up from here” does not generally apply to television ratings, the 73rd Primetime Emmy Awards on CBS succeeded in increase its odds this year by 16 percent. After seven years of constant declines resulting in his lowest scores ever recorded last year, 7.4 million viewersat the ceremony last night, with 1.4 billion minutes watched. That’s right, 7.4 million televisions broadcast the god awful celebrity rap to “Just A Friend” by Biz Markie, followed by three hours of white people win prizes and pre-recorded dated sketches of host Cedric the Entertainer.
The broadcast of the Emmys managed to garner its largest audience since 2018, when 10.2 million people watched the awards show. However, even the 2018 numbers were a new low for CBS, down 11% from 2017.
Overall, this year’s Emmy Awards are the third least-watched in 73 years of the series. There is still room for improvement, as last night’s rating does not take into account streaming numbers on Paramount + and Youtube TV. These final numbers will arrive later this week. In addition, traffic on social networks for the rewards improved by 33 percent over the last two ceremonies.
The Emmy Awards are one of the only scoring success stories of this year when it comes to Hollywood’s buzzing awards show. The Oscars saw new all-time low numbers at its ceremony in April, with Golden Globe viewers dropping 60% at this year’s ceremony held in February. As people keep cutting cords and losing patience for commercials, it’s pretty amazing that the Emmys made a difference.
Those who decided the Emmys weren’t worth switching channels spent their evening watching NBC Sunday night football, where a battle between the Baltimore Ravens and the Kansas City Chiefs took place, or listening to the New York Mets game against the Philadelphia Phillies.
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