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"Avengers: Endgame" already breaks records in China, earning $ 89.6 million (602 million RMB) at 17 hours. on the first day of Wednesday – two days before the United States – and firmly committed to becoming the biggest Hollywood title of the Middle Kingdom.
The Marvel final has already set a new all-time presale ticket, selling more than $ 110 million before the opening on Tuesday night at midnight, beating the previous record holder, the Chinese title "Monster Hunt 2 ", sold for $ 59.6 million. . It was also the first film in China to surpass 15 million dollars (100 million RMB) in presale for the screenings at midnight.
The Maoyan online ticketing platform estimates that "Endgame" will bring in a total of $ 521 million (RMB 3.5 billion) during its course. This would make it the most successful foreign film of all time and the fourth most profitable film of all time in China, behind the local nationalist epic "Wolf Warrior II" (RMB 5.68 billion), " The Wandering Earth "(4.66 RMB). billion) and "Red Sea Operation" (3.65 billion RMB).
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The most successful foreign film has so far been "The fate of the furious" of 2017, with a total of 393 million dollars (2.67 billion RMB). Movies in China usually have a four-week projection window, but high-performing titles can be extended by the authorities.
"Endgame" is the sequel to last year's "Avengers: Infinity War" and the last chapter of the saga of 22 films from the Marvel film universe, which debuted with "Iron Man" in 2008. "Infinity War" made its most important debut in China of all time with a $ 191 million opening weekend over three days. He then earned $ 360 million (RMB 2.39 billion) at the Chinese box office, making it the 11th-ranked title in the all-time record in the middle empire.
But "Endgame" seems to give the impression that its predecessor will crush the performance of its predecessor, although it will benefit from a five-day opening in China instead of just three days. Until now, the film accounted for almost every movie ticket sold Wednesday in the country, accounting for 99.2% of ticket sales and accounting for 83% of screenings across the country.
It had 39,000 midnight sessions and is scheduled for 219,000 opening sessions, for an unprecedented total of 258,000 sessions in the first 24 hours – enough for every screen in China to have had to play at least four times the film. times at the end of the day. In comparison, China's latest mega blockbuster, "The Wandering Earth" in February, recorded nearly a quarter at the same time, with only 64,883 screenings, and the "Red Sea" operation of last year, with still less than 45,000.
Popular theaters across the country have a projection of "Endgame" every 15 minutes.
The film is currently rated at 9.3, 9.4 and 9.2 out of 10 on user-critical platforms from Maoyan, Tao Piaopiao and Douban, respectively. More than 40% of viewers come from second-tier cities in the country. The majority of the public are white-collar workers and men, 34% of whom are between 20 and 24 years old.
"The film had to be popular, but I really did not think it would be so hot," said a theater director at Securities Daily in Chinese. Analysts Shanxi Securities told the newspaper they thought the box office would reach its peak on Saturday, while the May 1st national holiday would attract another wave of moviegoers. The trailer has been viewed more than 6 million times on Tao Piaopiao and 20 million times on the Youku platform type Youtube.
The preselections were in such strong demand that prices skyrocketed. Although the average price of a ticket for an IMAX film in China is around 40 to 80 RMB (US $ 6 to 12), the projections at midnight costing over 300 RMB ($ 45) were sold in all cities in the country. A malfunction of the system has had a Shanghai theater accidentally selling tickets for over 1000 RMB ($ 150) a pop. More than half were sold before they caught the virus and returned the price to RMB64.
The film's popularity also prompted some Chinese theaters to stand out by charging and collecting excessive "service fees" for each ticket sold. More than 1,050 theaters have engaged in practice for 220,000 tickets, according to the Chinese website Mtime. The Chinese authorities have intervened to say that theaters charging more than 10% of the ticket price in service fees will have their ability to download the film extracted from the digital projection key canceled, reveals a leaked document circulating online.
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