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"Avengers: Endgame" succeeded the impossible.
In just five days, the Marvel film grossed more than $ 1.2 billion at the global box office.
This breaks the previous record for the highest total of the $ 641 million weekend set by "Avengers: Infinity War" last year. This has never happened before and marks the fastest one billion dollar movies.
"Infinity War" was the former record holder with 11 days.
In the US, the Marvel superhero movie broke the $ 350 million record during its opening weekend, exceeding expectations. The previous national record was held by "Avengers: Infinity War", which opened last year at $ 257.6 million.
After debuting with a record opening day, Disney announced Saturday that the film would cost between $ 310 million and $ 340 million in gross revenue in the United States.
The industry forecast before the opening of "Endgame" had originally set the beginning of the film between $ 260 and $ 285 million. However, on Saturday, analysts have revised their estimates to be even higher than Disney's, suggesting the film could yield $ 360 million or more before Monday.
Internationally, "Endgame" has generated revenue estimated at $ 859 million, which is the opening weekend record of all films released to the world in the history of cinema. "The Fate of the Furious", the former record holder, had won $ 443 million during his opening weekend in 2017.
"Kevin Feige and the Marvel Studios team have continued to challenge the notions of what is possible in the cinema, both in terms of storytelling and box office," said Alan Horn, president of The Walt Group Disney Studios, in a statement.
Just days ago, it seemed impossible that "Avengers: Endgame" could bring in nearly $ 300 million in the domestic market during its opening weekend.
Room owners have contracts with other studios for showing their films during the weekend and the "Endgame" broadcast time – three hours two minutes – makes it difficult to show the film more than three times over a period of 12 hours.
In addition, no film has averaged more than $ 59,900 per theater before, a feat achieved by "Star Wars: The Force Awakens" in 2015. The film was shot in 4,100 locations in its early days and reported a total of $ 247.9 million the first weekend.
"Infinity War", which was the former record holder of gross US box office earnings over the weekend, was featured in approximately 4,470 theaters when it was released last year and reported an average of $ 57,000 per room, according to Comscore data.
Opening in 4,662 theaters, Endgame was expected to follow a similar pattern, earning between $ 60,000 and $ 65,000 per theater.
The film, the 22nd edition of the Marvel film universe, is the expected outcome of more than a decade of stories. Before its release this weekend, selling tickets in advance on Fandango had led to more than 8,000 sold-out shows and movie theater owners were eager to add new screenings, some at odd hours, to meet the demand.
When it opened in North America, "Endgame" raised 156.7 million dollars, including 60 million according to the previews of Thursday night. This represented a 32% increase over the previous record holder "Star Wars: The Awakening of the Force", which had opened for $ 119 million in 2015.
Initially, it was thought that only a few dozen theaters had chosen to screen the film 24 hours a day. However, it became clear that more and more theater owners decided to go against standard and offer projections outside normal hours.
"The movie theaters have created a situation that allows the film to earn the most dollars by literally increasing the supply to meet the demand," said Paul Dergarabedian, senior analyst at Comscore on Saturday.
Performances at the AMC and Alamo Drafthouse theaters, including 4 am to 7 am, have been exhausted or about to be sold.
"At Marcus theaters, we have gone ahead with this title by adding more hours of shows depending on demand before Thursday's opening," said Greg Marcus, Marcus CEO. Corporation. "Presales for the opening broke all pre-sales records we had for any other title."
Marcus said that according to the size of the theater, each of the 90 locations of his company had 60% to 80% screens devoted to the projection of "Endgame".
"Although" Endgame "is far from being an end for the Marvel film universe, these first 22 films constitute a breathtaking achievement, and the monumental success of this weekend bears witness to the world that they have imagined, the talents involved and their collective passion, coupled with the irrepressible enthusiasm of fans around the world, "Horn said.
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