Endgame could dethrone Avatar with a $ 3 billion wicket

"Avengers: Endgame" is about to do something that no other movie has ever been able to do: exceed $ 3 billion at the global box office.

Disney and Marvel Studios smashed box office records over the weekend, becoming the first film to earn more than $ 1 billion in its debut. "Endgame" exceeded all expectations, recording a record $ 356 million in the United States and more than $ 1.22 billion internationally in just five days in the bill, another record. Final weekend figures were expected later on Monday.

The feat is impressive in itself, but with tickets on sale for the next weekend on the online ticketing agencies and a high percentage of viewers claiming to have the intention to review the movie, "Endgame" is likely to become the most profitable movie of all time. .

Currently, this title is held by "Avatar," the 2009 fiction and sci-fi epic directed by James Cameron and distributed by 20th Century Fox, which Disney acquired in March. "Avatar" reported $ 2.78 billion. "Endgame", in just five days, is almost halfway to this landmark.

"If we consider that the international box office product has generated 67% of the world's ultimate Infinity War box office, we believe that Endgame could position itself to generate from $ 2.7 billion to $ 3.5 billion in ultimate box office worldwide, "said Jessica Reif Ehrlich, an analyst at Bank of America, wrote in a research note on Monday.

Traditionally, a movie will see its income decrease by about 50% from its opening weekend to its second weekend. However, with so much enthusiasm for "Endgame", some analysts predict that this decline will be less important.

Anyway, even with a 50% drop, it still represents more than $ 600 million, which is more than most movies realize throughout their tour. "Endgame" could reach $ 2 billion at a record speed – it took the current record holder "Avatar", which has several sequels in the works, 47 days to reach that mark a decade ago.

"The decline in sales next weekend is an important data point to judge if the film will reach this level of success," said Monday Zgutowicz, an analyst at Rosenblatt Securities. "Avengers: Infinity War" recorded a 56% drop during the second weekend. Hard to predict, this decline at Avengers: Endgame would imply $ 156 million in the domestic market next week and would give more confidence to the potential of global wickets rising to $ 2.9 billion. "

Not to mention that nearly 30% of North Americans who saw the film during its opening weekend said that they would see "Endgame" again in movie theaters, according to the PostTrak poll of Comscore. According to a survey of Fandango "Endgame" viewers, 81% said they would consider reviewing the film.

"A lot of big blockbusters have at least a 3x multiplier, and if that's the case with" Endgame ", it could easily exceed $ 3 billion," said Jeff Bock, senior analyst for box-office. office at Exhibitor Relations. "And since there are not really big tent pegs on its way until the end of May," Endgame "should remain the first choice until" Aladdin "and" Godzilla " "Disney bring firepower."