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With his first weekend in the rearview mirror, Avengers: End of the game turned disks into dust in a snap of a finger. The film, which is the culmination of the 21 Marvel films that preceded it, generated more than $ 350 million in ticket sales in North America and an all-time high of $ 1.2 billion. box office recipes around the world. by Avengers: war in the infinite just last year.
The blockbuster will have a beneficial spin-off effect for many companies related to the film industry, but some are better placed than others to reap the rewards of the cultural phenomenon. Let's take a look at the three companies that should make the most of End of GameThe success of.
Source of the image: Disney.
1. IMAX
Avengers: End of the game was the type of blockbuster that was custom designed for the widescreen format that is IMAX (NYSE: IMAX). Not only that, but the film was only the second in the film history to be shot entirely using IMAX cameras, a fact that the company has announced a lot. In the overviews leading to the End of GameAccording to the IMAX release, fans "would see up to 26% more images, only in IMAX cinemas".
These factors have combined to create a perfect storm for the theater operator, with the film beating all IMAX records around the world. Earth's most powerful heroes have broken the current IMAX world box office record, generating $ 91.5 million in ticket sales, almost double the previous record set by Star Wars: The awakening of the force (another Disney property), "by an astonishing 92%," according to the IMAX press release. The film established 50 new territory records for IMAX, including China, breaking the country's previous record of 65% and generating $ 42.4 million in IMAX box office revenue.
Following the revolutionary success of End of GameIMMAX officials announced they were raising their forecasts for the full year. They expected box office growth of more than 10% over previous expectations.
2. AMC
The largest theater operator in the world, AMC Entertainment Holdings (NYSE: AMC), must have seen the writing on the wall. When presale tickets for Avengers: End of the game Put on sale early April, the AMC website – along with many others – has crashed under the countless number of customers trying to buy tickets, generating record ticket sales on the first day . The company has taken a number of steps to maximize its share of the profits generated by this next blockbuster.
In order to meet the "unprecedented demand" of fans, AMC responded with "a record 10 million seats and 58,000 screenings", more than any other movie in the company's history, according to its press release. press. Some places remained open 24 hours a day during the weekend to cope with the influx of moviegoers.
These measures have paid off as AMC has set one-day records, not only for assistance, but also for food and beverage sales in its theaters. The company sold more than 2.6 million tickets to the United States on Saturday, beating Marvel's record set Black Panther at the beginning of last year. In addition, AMC set new US food and beverage records for the day, first on Friday and then Saturday, reaching $ 13 million and $ 15 million, respectively.
Source of the image: Disney.
3. Disney
The most obvious beneficiary of Avengers: End of the gameThe resounding success is Marvel's parent company Disney (NYSE: DIS). It's hard to say how much ticket sales are going to go down, but some industry forecasters predict that the film will eventually exceed $ 2 billion in total global revenue, generating $ 600 million in profits. $ 650 million for Disney. To put this in perspective, Avengers: war in the infinite was among the most profitable films of 2018, with profits estimated at about $ 500 million.
Of course, this is only the beginning of the history of the Disney ticket machine, which will continue to milk the movie long after. End of Game left the theater. Besides sales of Blu-ray and digital movies, there is the inevitable license that will put the most powerful heroes on the planet on everything from stuffed toys to lunch boxes. The characters have been and will continue to be in Disney theme parks over the coming months, also attracting a host of records.
And let's not forget the streaming service of Disney – Disney +. Avengers: End of the game will be one of the flagship films that will find a prominent place in the direct mail service to the company, encouraging Marvel fans to sign up for the service from its launch on November 12 at 6.99 $ per month.
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