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(News)
– If you are captivated by the rise and fall of LuLaRoe, Amazon is here to feed your curiosity. The docuseries in four parts LuLaRich is now available to watch, and he’s getting a lot of coverage. It tells the story of the multilevel marketing (MLM) company founded in 2012 by DeAnne and Mark Stidham and famous for its “buttery soft” leggings in a sea of patterns. Fast forward four years and the company was making $ 1.3 billion in sales thanks to the more than 60,000 consultants (many of them stay-at-home moms) who sold the leggings and, in some cases, began to sue the company. in court, alleging that the Stidhams ran a pyramid scheme. It also features the phrase “undead leggings”. Following:
- Behind: The Guardian reports that the series was directed by Jenner Furst and Julia Willoughby Nason, who also directed the Hulu film Guys, on the disastrous feast of the same name.
- Pyramid system or MLM? CNN reports that the difference between the two comes down to whether LuLaRoe was selling a product (making it a legal MLM) or a membership (a pyramid scheme). As the Guardian explains, “Legal MLMs must have a buy-back policy and ban the purchase of new inventory until retailers have sold 70% and have at least 10 new customers. … LuLaRoe has more than sidestepped that line. “
- The experience of a salesperson. The Guardian speaks with Roberta Blevins, who appears in the documentary and uses the phrase “undead leggings”. A line that describes his experience: “Blevins received an order for merchandise that smelled musty; the quality was slipping and some leggings were poorly designed, with prints that looked like anatomy at the crotch. “
- The experience of an employee. “A lot of people lost their marriages, their lives were in ruins, people were selling breast milk for start-up costs – are you kidding? Says LaShae Kimbrough Benson, who joined the company as an administrative assistant in 2015.
- The Stidhams appear. CNN reports that the couple were interviewed for LuLaRich and defend the company as a true MLM whose quality issues were exaggerated. “We didn’t have a big problem with the wet leggings. We didn’t have a big problem with the damaged leggings and products,” says Mark. “We had a huge social media problem. And we’ve had a lot of noise about very few real issues. »As for the claim on breast milk? “Udderly ridiculous,” Mark jokes.
- LuLaRoe now. The Stidhams settled a lawsuit alleging the company was a pyramid scheme for $ 4.75 million; they always face the others. The company remains in operation, but with some dramatic changes, such as a start-up cost that is only 10% of what it once was.
- The odds. Variety notes that current LuLaRoe consultants appear to have staged a review bombing campaign on the Amazon series, with a Facebook post urging those who sell the leggings to leave a one-star review. While the overall rating is 4.7 stars, 92% are five stars and 5% one star, with very, very few in between.
- Don’t have enough? Listen to this ICYMI podcast from Slate. Here is the summary : “LuLaRich focuses on women who have been harmed by LulaRoe’s predatory practices, but completely ignores women in the clothing supply chain. And AV Club recommends seven more documentaries about “scammers” and “crooks.”
(Read more LuLaRoe stories.)
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